AdWords Google: tautuhinga ihirangi

Ko tētahi o nga ara hou whai hua te nuinga ki te whakatairanga i tō mahi ipurangi ko ki te whakamahi i pānuitanga horopaki. Kei te rawa tohua tenei i roto i te ad e kite i te kaiwhakamahi, ina tomo te rapu rapu i runga i te rarangi Google, "Yandex", me tetahi atu search engine. Na reira, ko reira kitea te painga matua o tenei ahua o ngā karere - e arotahi ratou. Te tangata kite pānuitanga i runga i te moni i roto i tona kaupapa, a reira, ko reira pea ki te haere ki te rauemi ūnga. He aha ētahi atu painga ki tenei huarahi, me te pehea, ki te whirihora i te ihirangi i roto i te Google AdWords ko ki te kia kawea i roto i, na kawea e ia te waka te nuinga ki te pae?

Painga o pānuitanga horopaki

I tua atu ki te tuku i te wāhitau tangohia, pānuitanga horopaki he maha ngā painga mâro-:

• Ko reira te kite, me te hopu tokanga o te kaiwhakamahi i te hēkona tuatahi i muri i te manako ia nga hua, na e whakarato reira 100% kapinga o te minenga ūnga;
• Ko reira nui atu economical atu i tā, TV me te pānuitanga reo irirangi, kia rite ki te utu koe anake hoki pakō (whakawhitinga) kaiwhakamahi, kore hoki e whakaatu ana i te katoa, me te, reira, whakaiti te utu o aua iwi e kore e hiahia i roto i to koutou ad e;
• Ko te tere o taua pānuitanga, rere reira puta noa te ra, a tika rite hohoro i te papaki;
• kua he whakarongo nui e ka nui ake kore te maha o ngā haerenga ki to koutou pae Google;
• He ngāwari te whai huatanga o te whakanohonga taua ki te aru ki te awhina o AdWords te Google, whirihoranga ka o e kia te aroaro i raro.

Ko tenei search engine ngā i roto i te Google, ka taea e koe ara te whiriwhiri he aha e kia pai ki te utu - mo te whakaaro, pakō, ranei faafariuraa (arā, kua whakatinana aua kaiwhakamahi etahi mahi atu atu maharatanga - .. Kuhua i roto i te kete o taonga kua rēhitatanga, te hoko te tahi mea, me ētahi atu n.).

Ki te whakaatu i enei painga e taea e koe te haere tonu ki te taahiraa matamua o te hanga ihirangi. I roto i te whānui, e tahuri iho te mahi katoa ki te wāhanga faaineineraa (kōwhiringa o ngā kupu matua matua, me te kino, kuputuhi ad, me te hanga whakakitenga ki reira) me te whakatinanatanga, ie. E. whakapa i te pānuitanga Google AdWords, te whakatakoto i te whiriwhiri pūtea, me pera i runga i. N.

Hipanga Kotahi - Tīpakonga Kupu matua

Hei kitea kupumatua - te hunga i runga i nei e taea ki te kitea e koutou ad te kaiwhakamahi, me te whakamahi koe i Pūhōtaka motuhake. Ka taea te kitea i te reira i roto i te tautuhinga Google AdWords. I roto i te tikanga ki te tiki ake i te "mau taviri" e kore te mea tika ki te puzzle mo pehea i taea e te titiro ia mo te hua ngā ki kaihoko pea. tomo Just he ingoa, me te kite he aha ngā rerekētanga, kia rite ki tatauranga, kaiwhakamahi hiahia tino maha. Hei tauira, he rapu kupu matua mō te "hua o ngā tamariki" e rapu ano hoki "tākaro pēpi", "Chair Shop", "ao a ngā tamariki". Ka waiho i te mau taviri ofi ki te mea whakahere koe, te atu tūponotanga i koe o te whiwhi i te kaihoko.

Ko te taahiraa tuarua - te kōwhiringa o ngā kupu matua kino

Tautuhi ana pānuitanga i roto i te Google AdWords ka whakahere whakapūtā koe ano he kupu matua kino, t. E., te hunga i roto i nei ngā kaiwhakamahi e kore e kitea e koutou ad, na e kore koe e whai ki te utu mō te whakawhitinga untargeted. Ko ratou i runga i te parau tumu taua rite te kī. Hei tauira, ki te whai koe i taonga kuao 'i Kemerovo, te uiui "tākaro o tamaiti" mo koutou, "taonga tākaro a ngā tamariki ki te hoko Moscow" - e kore e, Na, kia kotahi o koutou kupu kino e kia "Moscow". Katia atu, rite ki te tikanga, e kore paearu matawhenua anake. E nehenehe te reira i te whānuitanga, e kore koe e hokohoko (hei tauira, teketeke ranei pahikara o tamariki), he huinga o "tuku", "moni-kore", me te ake.

Hipanga toru - Tīpako pūtea

Kia tāutuhia kupumatua mo koutou ad, a kua meinga reira ake, ka taea e koe te neke i runga i ki nga tawhā nui o tona wāhi. Ki te mahi i tenei, haere ki te Google AdWords, te whakatakoto i te ripa "Campaigns", te "whakahau me Budget." Tenei tautuhi tatou te CPC mōrahi me te maha tata o ongo, i nei e whakawhanake i tō pūtea pānuitanga. Tenei matou whiriwhiri, no te aha tatou e hiahia ki te utu - mo te whakaaro, pakō, ranei faafariuraa, a ka tohu ki te momo o te whakahau pānuitanga, arā, kei hea te whakaaturia ai - .. I roto i te rapu Whakaatu ranei taiao.

te whakauru ad

He mea nui kia i tetahi taime taea e koe te huri i te kuputuhi me reiti mo pānuitanga. I muri i te katoa, te tātari auau te tatauranga, ka tautuhi koe hoki ratou te mea te mea pai ki te kawe i te hua koutou.

Ko te painga nui mō pānuitanga angitu i roto i ngā o FKT ko te whakaiti taea i roto i te utu o te wahi o Google. He aha te tenei tikanga? Ko te meka ko e "Google" he maitai ki te waiho i te hunga pānuitanga, e te hunga i roto i te tono nui. Na reira, ko te nui i te maha o pekepeke haere i roto i te pā ana ki te whakaaturanga, te tou tono teitei, a reira, ko te tūranga teitei o te karere pānuitanga i runga i te whārangi, me te i raro i tona utu.

Hipanga wha - tautuhinga matawhenua

Ka rite ki whakahuatia i runga ake, ka taea e koe te whakakore i te wāhi matawhenua mā te whakamahi i kupu matua kino. Ko, o te akoranga, tutakina nga pa katoa, e koutou e kore e tika ana, he uaua. Ki te mahi i tenei, māmā ki te whirihora ki te whakaturia te rohe pa ranei i roto i nei e mahi koe, me te ki te kitea e koe i roto i te kaupapa matua o te kaiwhakamahi o te rohe. O te akoranga, ki te tenei tautuhinga i Google AdWords kamupene täne, he reira pai ki te whiriwhiri i te wāhi nui, pērā i te whenua Kihi, rawa ki te whai koe i te rota o manga me tari māngai.

Ētahi atu tautuhinga

Na, he aha atu tuku AdWords Google? Tautuhinga kua tetahi āhuatanga ngā. I tua atu ki te fanongonongo o te tohutoro rauemi haere ai tau whakapā, wāhitau. Ka taea e koe te whakapūtā whakamahinetanga maha, pērā i "pä" ranei "kaipuke free." Ki te whai koe i te tika whānui ngā tūmomo ki te maha ngā rōpū hua, ka taea e koe te whakapūtā te kāwai i roto i te ad.

Kia tino ki te whakaturia te tīmatanga me te mutunga o nga whakaaturanga pānuitanga horopaki.

O te akoranga, he wahi motuhake e ano ad no o pehea e tapae i te reira i te rauemi, me te te nui moni te kaiwhakamahi, ka whakawhirinaki te nuinga i runga i te angitu o te pakanga rite te katoa. Tenei i taea e waiho hei kupu matua ngā ranei te kanapa, E rata ana te aro o te whakapakoko, a pea whakahere ki te kaihoko.

Ki te ruarua koe i tou ake aravihi, ka waiho e taea ki te hanga i pānuitanga-kounga tiketike, ai waiho koutou hiahia i roto i te whakatakoto Google AdWords pānuitanga ki Justclick. He aha te mea te reira? Ko te pūnaha ngāwari, me te whai hua e āwhina ki a koutou te hanga whārangi mō retailers ipurangi ki te whakarite pānuitanga, pūnaha mēra, ki te aroturuki me te tātari i te whai huatanga o pakanga, tae atu ki te hunga e whirihora koutou i roto i te Google AdWords tenei.