Distribution - Ko reira he iwi e kore e mutu mō te pai

e kore e tenei hua hinga ki te kiritaki kotahi haere ia i te ara tetahi. Ko te tukanga me te wahi o tenei tawhiti i huaina te "tohatoha" (tohatoha ranei, e whakaaro kē e rua tika). mooni whakamāoritanga kupu Distributio Latin ki tohatoha. Ko ki te mea e te tohatoha - te reira tika i taea e te tohatoha koloa e rua tekau ma rima nga tau ki muri.

Na tenei tukanga, ko te matatini ake, maha-step. Ko te atu na te mea he mea e tika ana ki te tuwha i te hua i roto i te ara taua e kore e takoto ki raro i runga i te hokohoko wiki taimaha mate. Mai taua wa, ka kihai iwi ki te hokohoko, ka whakawhiti ki whanaunga koloa-moni, a tika tangata te toi i huaina "tohatoha o taonga". Ko te pūnaha o whanaunga, ia he ona ake ite taa'e. whakaputaina Factory, hanga ana e ia te tawhē rawaka mō te hë o te huringa production, te utu o ngā utu katoa, me te whanaketanga ake. Katahi ka haere ki te hono i muri. He kua hanga te tawhē tauhokohoko me tonoa atu. Na ki te kaiwhakamahi mutunga.

Ki te kore e te kaihanga e hiahia ana ki te faaite, ka whai i te reira ki te hanga i tona ake whatunga tohatoha, atu te aho whakaminenga kahore tetahi kua ano tamata ki te hoko. Na te hanganga o ona putanga hokohoko - utu reira he rota, na te reira pai ki te katoa ki te mahi i to ratou mahi.

Distribution - he tukanga e he taea kahore takere tohatoha.

Ratou taumata:

• Kaihautū - kiritaki. Hoki tenei, kia rite ki kua whakahuatia, ki te hiahia te waihanga i tētahi whatunga tohatoha. Okotahi - kai nohopuku: hōtiti parai, hokona konei.
• Manufacturer - toa - kiritaki. Taumata, e tika ana mō ngā ngä iti, me te reo.
• Manufacturer - wholesaler - toa - kiritaki. Na ki a tatou taka nga taonga nuinga.
• Manufacturer - wholesaler - kaihoko rarawe iti - toa - kiritaki. Ko te taumata o kamupene rauiwi tenei. Hoki ki a ia te tiki ia tatou, mo te tauira, hikareti, taputapu whare, waea pūkoro.

I te taumata o te whakataetae i ngā tuaritanga tenei ra - he tukanga e he ōrite nui hoki ngā kaiuru katoa. No mea pehea whakamiharo ko te taonga, ki te kahore e mahi pai nga takere tohatoha, ka tango i te wahi i runga i te whakataetae papa. Na, i mua i haina koe i te kirimana tohatoha, te kaihanga (kua whakatairangatia ana e tohu hokohoko) mo te wa roa ako i te hoa pea. whakaaro tatou i te reira i te tuku me te rokiroki logistics, rohe kapinga, te taumata o te whakangungu o hoko kaimahi, ngā whai wāhitanga pūtea.

I runga i te wholesaler haamau kirimana maha herenga. Ko nga painga fafau reira he nui (ki te mea he pai-mohiotia waitohu). Hoki ia, tohanga - he tukupā ki te papu i roto i to ratou takere tohatoha iti tau whakaae distribyutiruemogo taonga i roto i pauna kararehe iti (hei tauira, i roto i te nui o marama hoko), i ata ki te mau tonu ngā utu, whakarato hokohoko hokohoko mekameka, ki te kawe i te putea me te tahi atu rakau.

Ko hoki tenei e tango ia i te utu iti hou i runga i te rohe o te tohatoha, matau rarawe motuhake i roto i te reira (e te, i roto i tenei rohe ko reira te māngai kapu o te kaiwhakanao).

hua Whakaahua kirimana hāngai - rōpū inu tohatoha "BBH" (pia me inu "Baltica"). Ko te tika motuhake ki te rohe me te tuku tika i te kaiwhakanao whakarato whai wāhi mo te wa poto i te wholesaler iti ki te tahuri ki te whai wāhi mākete nui.