Ahakoa e hiahiatia umanga ki ake te tohu?

Riro me ngā waitohu hinonga katoa. haapapu ratou te kāhua me te taketake. kia waiho ratou whakapakoko pērā i ki taea ai kiritaki ki te ite i te kamupene i roto i whakataetae. Ki te mahi tika, te kaha hoko e mārika i nui haere o taonga.

He aha te mea te waitohu o te kamupene?

Waitohu - he logo ahurei e tāutu te kaiwhakanao, te whakamahi i te reira i roto i to ratou mara. E ai ki te ture, te tika ki te ārai ko te hinonga ture (LLC, JSC, Inc., me ētahi atu) i te kaipakihi takitahi ranei. Me rēhita reira i roto i te Tari Patent te u ture ranei.

Runga ake tohu mahi te rōpū katoa o mātanga, ko te mahi rawa ohie tenei. He mea tika e kore noa ki te whiriwhiri i te papamuri ataahua, me te momotuhi, engari tango ano hoki ki te pūkete te maha atu whaktauiratia. Moko taea fakataipe te whānui o ngā mahi whānui, me ki mai ki te kōwhiringa pai ake e kore he ngāwari tonu. kia feongoongoi ki te titiro te reira i te pourewa pānui , me te titiro pai i roto i te tae e rua, me te i roto i te pango me te ma.

hua waitohu

Hua waitohu (waitohu) - he huinga o ngā whakaahua e te marea e rōpū pai, me te whakawhirinaki kiritaki i roto i te kaiwhakanao. E horo'a te reira i te mana āhua, me te uara i roto i te wheako, ratonga, me te whakapakoko.

Oddly nui, te aroaro o te waitohu taea ki a koe imi i te moni atu. Hei tauira, whakarite McDonal o whakahere te kai nohopuku tetahi wharekai iti-mohiotia. Kaihoko hoki nga tau maha mohiotia kaporeihana American, na whakawhirinaki reira. Ahakoa, ki te ka te hanga i te wharekai i te hua ōrite, ka kite tatou e he nui ki runga ake i roto i te u pai-mohiotia e ratou.

Tohunga mahi i runga i tohu, wehea ratou ki e toru ngā kāwai:

• tohu kupu tënei anake o tapanga. Hei tauira, Samsung, BMW, Reebok, Coca-Cola. Ko atu noa tenei momo.
• tohu taipe, e ngā o te tuhi. Microsoft nui ki te kite i te logo Addidas ranei, rite te kamupene tika mahara.
• tauira ngā. ngā ratou o e rua inscriptions me whakapakoko. Hei tauira, Beeline, McDonal a, Mallboro.

Me pēhea te ki te rēhita i te waitohu?

Ki i taea e ki te whakamahi i tohu o te tahi atu iwi kahore tetahi, kia tiakina ratou e te ture. Ki te mahi i tenei, kia kia ratou arai. Tenei e taea te mahi i roto i Rospatent (Ratonga Federal hoki Intellectual Property). Ko te whakahaere ano kei roto i Moscow. Ki te ora koe i roto i tetahi atu pa, ka taea e koe te takiuru ki runga ki tona paetukutuku. I roto i te wāhanga "mahi tahi ki te rohe o Russia" ko "Te tautoko i te whakahaere." E i reira e he rārangi o pūtahi e taea rēhita i te waitohu. Ko te tikanga ko reira te whare wānanga whare pukapuka mātauranga ranei.

Rehita o tohu hokohoko - kaua mahi a, me te tukanga roa. Ka Me koe ki te haere i roto i toru ngā wāhanga:

1. Whakapumautia te taea o te rēhitatanga o te waitohu rite te whakapakoko waitohu. Tenei taahiraa tā tona hanganga ture ki nga whakaritenga katoa.
2. Hei kia whakamatauria i runga i te pūtake o te pereti raraunga (kei reira te waitohu rēhitatia mō te rēhita me te rēhita) i roto i te aroaro o kape.
3. Rehita o tohu hokohoko. Ko te wā noa o te tukanga - i te 1 ki te 1.5 tau.