Franchise "Starbucks" i roto i te Russian

Kua riro kē tata te mahi tino nui mo te kaipakihi tauhou kaipakihi ranei wahi, kei te whakaaro te whakaaro pakihi hou - te whanaketanga me te whakatairanga o te waitohu rangatōpū mōhiotia. Ko reira ko tetahi ara, e taea ai ki te hanga i tō mahi e mōhiotia - te whakamahi o ngā, kï i runga i nga tau i te waitohu. Franchising karapu ranei, mooni - te hoko i te rangatira o nga kamupene rongonui, me te pūtea puritia nga tika ki te mahi i mahi ki tona waitohu. e kore e taea te piriponotanga nga hua o te tauwhitinga taua. Fakataha ki te kaihoko waitohu (franchisee) Kei te tika ai ano rautaki whanaketanga, image pakihi e mōhiotia, a, ka tae mai te reira ki ngä whakatutuki, tohutao ka parani.

Kei te whānui mohio te rangatira, me te tino hohoro utu hoki ano te ahanoa o te karapu rite te mahi wharekai. Te nuinga o te "tangata roroa" te whakatutuki i hihiko hokohoko te täne, o te akoranga, i raro ki te hanganga ture tino ki tikanga katoa o te whakaaetanga raihana.

Heoi, te hunga e palani taua mahi ki te pai-mohiotia kamupene American Starbucks i Russia kia fehangahangai te tahi mau fifi. He aha te mea te take me pehea e taea e ahau te riro i te franchisee o te kōrero waitohu?

Mō te kamupene

Ko tētahi o nga rama angitu tino i roto i te United States, toa kawhe mekameka "Starbucks", rongonui i te kāinga, me te huri noa i te ao, e kore nui hoki iho ki te wharekai, "McDonald o". Awhiawhi "home" huru o pūtahi, te kounga tiketike o ngā hua e patua ana, pōwhiri huru ki tetahi kiritaki me te tahua rerekē - ko nga 'ulungaanga e hanga kawhe "Starbucks" kei roto i te tono nui enei. Manuhiri "Starbucks" Ko maha taea ki te whakatau tuakiri rongonui me te tenenga nui o te kamupene - kua meinga kapu rangatōpū inu wera te huanga o maha movies Hollywood me raupapa TV.

Ko te hītori o te tohu i te toa iti ki te tohu o Amerika

tīmata te hītori o te mekameka coffeehouse rongonui i roto i 1971 ki te taonga, i whakatuwheratia i roto i Seattle toru Ameliká taitamariki. I te wa ano, kua tae mai kaipakihi ake ki te waitohu e te mohiotia inaianei katoa i runga i te ao, - he e āraia ana ki tā te ranei whakapū i runga i te papamuri matomato.

Point o hoko, motuhake i roto i te hoko o te pīni kawhe me te mīhini motuhake kawhe, tuatahi kihai i tino paingia ki kāinga. E ke katoa, no te haere mai te kaiwhakahaere toa Govard Shults - ha tangata pisinisi, e hanga he "Starbucks" rite ko ia tenei ra. Ko ia te tangata e whakaarohia ana he ariā hou mō te "Starbucks" - te hoko o te kawhe i roto i te kapu mo te wa tuatahi i roto i te United States. muri ano, ka ko ia te rangatira hou o te whatunga "whakaaro Starbucks 'Schultz ki whakakotahi kura katoa.

Taua he "Starbucks" piri ki te kaupapa here kia tawhiti. Ko te pūtahi i raro i tenei logo anō tonu huru roto, me te awhiawhi o nga whare kawhe tuatahi, te tākaro i te taua waiata, haapoupou Wi-Fi, te kaimahi faatura, me te tino hoa, me nga inu katoa me te kai, ko te ngā wā katoa te kounga kairangi. E pā ana hoki tēnei ki tetahi toa kawhe i reira te kapa "Starbucks", ahakoa o te whenua te wahi kei te whare te.

E, motu ke i te kawhe, ka taea e koe te hoko i roto i te toa kawhe "Starbucks"

Ngä ki te matomato "manuhiri logo tuku Starbucks 'kore anake tuatahi-te piha kapu kawhe. Ko te tahua kawhe kua he kōwhiringa nui o teas me te whānui o te purini, wera me appetizers matao ngā. "He huinga paerewa o" tahua American ngā hanewiti, mawhene, pōhā, keke, pihikete, inu maeneene. kawhe Foreign "Starbucks" täne whakaratohia e te e te kamupene American, whakaoti tenei rārangi o rihi rohe o te whenua te wahi kei te whare te.

He tūemi motuhake o te moni - taonga kawhe. Ki te logo "Starbucks" Ka taea te hokona tenenga matua o tenei kamupene - he mowhiti mo te kapu kirihou ki te inu wera, me ngā trinkets: tohu, puringa, potae me te ake.

Franchising "Starbucks" waho te US

Tīmatanga: "Starbucks" - tetahi o aua kamupene e mea e kore ratou e hoko i te täne, tenei mōhiohio ko ara i runga i te paetukutuku e pā ana o te kupenga o nga whare kawhe. Otiia, o nga pūtahi katoa o "Starbucks", mahi i roto i neke atu i te 60 whenua huri noa i te ao, e pā ana ki 60% e kore no hāngai ki te kamupene American, ka mahi i raro i te "whakaaetanga raihana" i roto i nei to ratou i te tika ki te whakamahi i te waitohu me te hangarau.

I roto i Europe, me te te kāinga o te kamupene, whare kapa kawhe, "Starbucks", i roto i te parau tumu e kore he wātea ki te tangata,. Roha o te whatunga i konei he anake e tika ana ki te rironga o te tari matua o te whatunga ngā o wharekai iti me wharekai.

He aha te mahi tahi ki te kamupene "Starbucks"

Ahakoa te meka e ki te whakatutuki i te kamupene karapu "Starbucks" - he mahi tino uaua, kaitono mo te mahi ki te kamupene ko tonu te rota. Ko te matua e tika ana ki te painga nui o te waitohu ki te iwi whānui, he wā payback poto o haumi me te ingoa pai toa ipurangi tenei. Haunga te taea ki te whakatuwhera i te toa kawhe i raro i te hokohoko rongonui "Starbucks" waitohu, he kapa o tenei kamupene homai ona hoa he maha o ngā painga:

• tohutao inu whakawhāititanga, appetizers wera me te makariri, me purini;

• whai wāhi ki te whānui o te whatunga "Starbucks ngā;

• faingamālie, i roto i te kōrero ki te kamupene, ki te kīnaki i te tahua kai motu tuku iho;

• tautoko me te tohutohu i roto i te whakangungu o ngā kaimahi;

• tūtohutanga i runga i te hoahoa roto o pūtahi, rite ki ngā paerewa whänui ana te whakaaetia;

• tohutohu i runga i te hanga i te huru awhiawhi, tūturu i roto i te whare katoa "Starbucks": music, mahi, mahi ki ngā manuhiri, me te pera i runga i.

Coffeehouses "Starbucks" i roto i te Russian

puta te karapu tuatahi "Starbucks" ngā tata, i Russia, i roto i te 2007. te pa anake te wahi e taea e koe te haere ki te toa kawhe, mahi i runga i te raihana whatunga hoki te wa roa i te whakapaipai Russian ko. A tae noa ki te tenei ra faaoti i te whakaaetanga raihana mō te mahi i roto i Russia he nui atu uaua atu i roto i te maha atu whenua. Ko te take mō tenei tupato, me te tae noa e pokaia ki te mahi Russian i te kamupene "Starbucks" e kore e huna - te putanga o te waitohu i roto i to tatou whenua i mua e te nui whakamatautauranga o te kamupene American ki te u Russian, tautapa noa te tohu kawhe 2004.

Ko te uaua matua ko e te tikanga whānui o te pehea, ki te tiki i te kapa "Starbucks" i roto i te rohe o Russia, me te he utu kotahi, tonu kore e tīariari. whakaaro ia tono te takitahi, te mau a'oraa e pā ana ki te nui o whakawhitinga kawea i roto i tika ki te kaitono.

Hei waiho e whai i te kaitono franchisee i Russia ki whakapā tika ki ngā māngai kamupene, ka mahue te paetukutuku e pā ana o "Starbucks" tono i runga i te hono Ingarihi. I roto i te tono, i roto i te tua ki te hinaaro ki te mahi me te ū ki ngā whakaritenga katoa o te raihana, me whakapūtā koe koutou raraunga, hoapā, tou ingoa kamupene (mēnā e hāngai ana), whakaahua koutou whakatutukitanga i roto i te mara o te pakihi me te whai wāhitanga pūtea i te kau.

Whakaritenga mō "Starbucks" mo te mahi

whare Coffee mekameka poihere ratou ake ingoa pakihi. E hanga titauraa tiketike ki ratou ake toa kawhe, me ki nga pūtahi i ngā "Starbucks" karapu. Ko te tikanga hoatu mua i te kamupene ki tetahi me franchisees katoa, kia titiro te tangata kaore. Na, ki te tiki i te karapu mā te whakaoti i te tikanga e whai ake nei:

• Me riro i te kaitono te wāhi e tika ana: e kore e iti iho i te 60 sq. mita, te rohe ngahau o te pa nui, e kei te tatau i te taha ki te tonga te rawhiti ranei. Here, kua hoatu hiahia ki te whare i roto i ngā whakaurunga hapori nui - teihana tereina, rererangi, whare wänanga, hohipera me te ake.

• Ko te aroaro o te nui totoka o pūtea free.

• Ka whakanui i nga tūponotanga o te mahi tino, whakaratohia e kua whai te kaitono wheako pakihi. Hei tauira, pai whakawhanake ona ake mahi.

• whakaaro ana te tuatahi tono i te iwi pai mohiotia a kua angitu.

Otiia ara, ki te whakaaetia te kapa kei te ka tīmata te kamupene ki te whakahaere, te kamupene pupuritia aroturuki tino, me te tamau o te whakatinanatanga o te tikanga, te kounga o ngā hua, me ngā ratonga. I roto i te tāutu ngā hanganga ture-kore ki te paerewa o nga whare kawhe katoa, pai ai kia mawehe atu te kapa "Starbucks".

Kia pehea te nui e te whatunga karapu o whare kawhe, "Starbucks"

Ko tētahi atu āhuatanga o te mahi tahi ki tenei whatunga o toa e titau täne "Starbucks" he haumi tika totoka. E ai ki ngā mātanga, hanga, me te whakapaipai o tetahi mita tapawha o kawhe ka utu i $ 2 mano. "Hea te raiona o" o utu tiketike, o te akoranga, haere ki te hoko o te taputapu e tika ana, me ngā wāhi roto. I roto i te moni ano ngā te utu o te hoko nga hua, e kua mohiotia, kia waiho te kounga e tika ana.

Ko te kupu, ki te tātai tatou te whakapaipai tuatahi, e ka whai ki te haumi i roto i te whakahaere, me te whakaritenga o te kawhe, i waho te utu o te ruma, ka taea te mea i te reira e ka utu i te kapa "Starbucks" i roto i Russia e pā ana ki 150 ki te 180 mano tara.

Kia pehea te pai ko te haumi o te whakapaipai? E ai ki te wheako kawhe "Starbucks", mahi i roto i te pane, me te i roto i St. Petersburg, ka taea e tatou e faaoti e utua tino utu katoa mo te tano i te mau ture o te wā pakihi - e pā ana ki e rua nga tau o mahi.