He aha He Seo-copywriting: meka tere

Kua miharo koe i runga i te mea pūtake whakaraina nga whakautu i roto i engines rapu Ipurangi? Kia mea he e whakaputaina ratou i tupurangi, engari ehara i te mea. Hei whakaputa moni i te pae Me ki kia tae mai e te maha rawa taea o iwi, a ka homai he hono ki te pae i tetahi o te rapu tuatahi.

He aha te Seo copywriting me he aha te mea te reira hoki?

He he he mea pēnei i Seo copywriting, a hiahia reira i roto i te tikanga ki te tuhituhi i rite tiketike rite taea i roto i te rārangi o ngā pae e whakaarohia e te kaiwhakamahi ki te pūkaha rapu te tuhinga. Seo copywriting - ko ki te tuhituhi tuhinga papaitia (i te English Rapu Engine Arotautanga - SEO - Arotautanga mō engines rapu). Ngā Arotautanga i roto i te whakatakoto i roto i te kuputuhi te kupu matua e nga matau hoki e piri ratou ki te mata, me te faaho'i i te rapu aunoa. Ki te hiahia koe ki te ako ki te whiwhi i te rota i runga i te Internet, whai koe ki te rangatira copywriting Seo. He tuhinga Seo-papaitia he nui ake te utu atu i tuhinga kōrero tikanga tonu.

kupumatua

Keywords Ko te "kī" ki he mahara ki te ihirangi o te tuhinga, te faaite ratou i te faufaa torutoru a tuhituhia. Ko reira he āhuatanga kotahi: me ōrite te kupu matua rite ki te mea e tapoko te kaiwhakamahi i roto i te pouaka rapu. Ko te mahi ki te whiriwhiri i kupumatua me mohio whakauru ratou i roto i te kuputuhi ko te matua.

au reka o engines rapu ki te whakaatu i te ōritenga tangohia e kore anake ki te tomo i roto i to koutou uiui rapu, engari ano hoki taurite. Hei tauira, ki te whakamōhio tatou Yandex "hoko TV" aho, tuhinga ka ka te mau te take kei roto i te kupu "hoko o te TV." Ko te kupu, nga oko e kua oti te tuhituhi copywriters riro atu te pānui, me te ngā.

Kōwhiri kore e pera ohie nga kupu matua. Ki te te kore whakaputaina te rārangi o taviri e te copywriter i te waihanga o ngā hangarau, ka taea e koe te whakamahi i te ratonga o ngā uiui search engine e arahi nga tatauranga.

Whakatauranga tuhinga

Otiia i konei te te tuhinga Seo te tuhituhi, a he mea e tika ana ki te mauruuru i te reira.

• kia ahurei te kuputuhi, tetahi o te ahua, kahore tinihanga. Ko te ahurei o te kuputuhi e taea e ōkawa (he kōrero o te tuhinga e wātea ana i roto i nga kupu atu) me te pū, ka kei roto te kuputuhi he whakaaro ahurei. kuputuhi pai ki te kia ahurei i roto i te paearu katoa.
• Whakanohoia i roto i te kupu kuputuhi kia i rawaka rahinga, engari e kore e neke atu i te 5%. Ko te auau o te takanga o taviri i huaina kuputuhi whakapairuaki. He mea nui ki te kore "overdo te reira" ki kupumatua, ara te whārangi katoa me te pae e taea whakakorehia te pūkaha rapu ranei.
• Ka taea e Keywords kia i roto i te puka kotahi - ko reira he urunga hāngai ki te kuputuhi, me e ngohengohe ki te huri i ngā tau, hehema ki te hanga i ngā kīanga, me ētahi atu - diluted te urunga. Kei te tuku ōwehenga Kupu matua ki rite X: Y, ai X - te maha o ngā rārangi o takanga i roto i te puka tomu'a (tau take, declination), Y - te maha o takanga o memeha.
• Ko te kuputuhi kia he hāngai: Me arorau hono tona kaupapa, ihirangi me pane, me te whakaatu i te katoa pipiri.
• Kaua e wareware e kia kia ngā me te kōrero, me te pānui hoki i te kuputuhi (tenei tikanga e me wehea reira ki kōwae, i roto i ngā rārangi matā, kia tu ngā nui i roto i roto i te maia).

SEO copywriting - te puna tūturu o te moni, me te nui ka whiwhi koe he katoa ki runga ki a koutou.