Rautaki Communication: whāinga, ngā whāinga, tukanga hanganga

Whakatairanga o taonga titau me ngā ratonga i te huarahi whānui, whakatinana nei i roto i te whanaketanga o te rautaki kōrero. I teie mahana, Kei te hoko hokohoko te tuhaa faufaa o tetahi whakahaere, ahakoa te hoko i te reira taro ranei whakarato ratonga maramarama. kaupapa here kamupene kōrero hokohoko mātau mātanga ko te tikanga matua mo tona angitu.

ariā

Tetahi tukanga kōrero kua he whāinga motuhake e pā e te ana ki te rautaki whanaketanga. I roto i hoko i te ara matua mō te whakatinana i ngā mahere me ngā whāinga, ko te ki te hanga i te hononga i waenganui i te kiritaki me te kaiwhakanao. rautaki Communication i roto i te tikanga whānui - he he hōtaka matatini, ao ki te whakatutuki i ngā whāinga hokohoko o te kamupene. I roto i te tikanga whaiti sinonimiziruyut reira ki te ariā o te rautaki hokohoko. I roto i te mahi, i te rautaki kōrero ngā te rautaki hokohoko, auaha me pāpāho. Ko te kupu, ko tenei ariā hōtaka whānui te kamupene o o mahi mo te whakatū o kōrero ki te mākete, te taiao o waho, me te ā.

painga

Te whakawhanake i te rautaki kōrero āhei te whakahaere ki te waihanga i tētahi mahere whakaaro-i roto i o mahi ki te whakatutuki i ō rātou whāinga. He maha ngā painga te huarahi rautaki. āhei te reira ki a koutou arotau utu, me te whakanui-utu whai hua ki te tuwha momo katoa o ngā rauemi: wa, tangata me te pūtea. Rautaki - Ko te ara ki te kite i te pikitia tino, me ki te kitea te ara poto me tino pai ki te whāinga. E tauturu te reira ki te hanga i te raupapatanga o ngā whāinga, ka neke ki te whakatutukitanga ao o kore te maumauria e rauemi i roto i te noa. taea hoki te rautaki ki a koe kitea rāhui huna me whai wāhitanga pakihi hou. hāngai ana i tētahi huarahi kōmitimiti e i runga i te ako tino o te mau tupuraa mau mākete, he mahara ki nga painga me ngā kino o te hua, me te tauturu te reira ki te kitea otinga auaha mō te tukanga ao hōu me te whakatairanga.

momo o ngā rautaki

Na rite te rautaki - ko reira he wā i te taiao hōia, me tona ingoa tono i te puna kotahi te. I ngā wā te wehe rautaki ārai, me te ino. kia taha, me te mua te korero, me te whakaeke. E ko, anake e taea te tono tangata ratou ki te kotahi, neke atu rānei hoariri, ranei ngā āhuatanga o te taonga - ki te whiua i runga i nga hope. Ranei kia kawea i roto i runga i ena katoa: .. Whakataetae, hokohoko, etc. He hoki te rautaki pakanga, e te, ngaro i nga kanohi o te hoariri. Ehara i roto i marketer rongonui noa fakatatau Dzhek Traut te tukanga o te whawhai kōrero, ka huaina tona mahi taitahi-hanga "Marketing pakanga".

Ano, i reira he he huarahi i roto i nei tu i roto i te whakaaturanga o te rautaki o te whawhe me ngā tikanga. I roto i tenei tirohanga, Whakaröpütia kaupapa here katoa kia rite ki te tikanga whānui o te whakapā ki te minenga ūnga. Whakaaturanga - he kōrero hāngū tuwhera, i roto i nei e kore e tikanga ki whakaawe te communicant. Ko tōna ritenga - whawhe, arā, ngā pānga moe ... Na hāngai te tairururaa kei i runga i te whakatū o te mahi tahi i waenganui i te rōpū.

hanganga

tahoê rautaki Communication i raro i te toru ngā rārangi o te whakamahere mahi: marketing, auaha me pāpāho rautaki. Kei roto te rautaki hokohoko tūranga te kamupene o roto i te rangahau mākete, te tāutu i te hua o te waitohu, te whiriwhiri o minenga ūnga. rautaki auaha - ko te waihanga o ngā karere matua, me te whakawhanake i te kanohi ataata o te whakaaro taketake o te kōrero. rautaki Media - ko te kōwhiringa o takere o whakapā ki te whakarongo, te whakamahere huarahi ki te kōrero ki kiritaki i roto i te pāpāho, me te tahi atu ngā whakapā.

whanaketanga hangarau

hāngai Tetahi rautaki whakawhanakehia i runga i te tātari tino. A haamata rautaki kōrero hokohoko ki te atamira nui - te ako o te āhuatanga. Hoki rongoā-te kounga tiketike ki te kia mohio ki rawa te hua whakatairangatia ana, ki te whai mōhiohio e pā ana ki te tūranga o te kamupene o roto i te mākete, whakataetae, ratou kaha me ngoikoretanga. E mea pinepine, enei kamupene hoko ratonga hokona i roto i te pokapū motuhake. whakatakoto tūāpapa waitohu kei runga i te pūtake o te kōrero whakawhanakehia tūnga hua. Ko te atamira i muri - te whakamāramatanga o wāhanga mākete me te hunga, ka e kia whakapumautia kōrero. I muri i nga ngā tirohanga katoa kawea atu mai te tahuri o te hanganga o ngā karere matua. hanga otinga auaha i runga i nga painga o te matauranga hua me te kiritaki. Me meinga te reira i te kaiwhiwhi i homai kare me hononga. Ko te atamira i muri - te whiriwhiri takere tohatoha pou o. Hei tīpako tika te pāpāho kia matau manakohanga pāpāho o te minenga ūnga me te tātari tona whakapakoko me te kāhua o te ora. kia feruri te karere matua, arā ki te kawe i te rauemi: kupu, waiata, TV wahi. Ko te wāhanga whanaketanga o te hua pānuitanga ngā rapu mo te kānapanapa me tino ātaahua whakapakoko pānuitanga. Ko te atamira whakamutunga o te hanganga o te rautaki kōrero - Whanaketanga o te mahere pāpāho. He mea tika ki te whakatau i te auau me te hōkai o te kōrero, ki te wa o te whakapā ki te kiritaki.

pūhara rautaki

Ko feruri waho te tūāpapa waitohu Whanaketanga o te rautaki kōrero. kia pai te mōhio o ratou misioni, me nga painga o te hua te kamupene. E whakanohoia ana e ratou i te turanga o te ariā o te tūnga, tautuhia nei rite te whakapakoko hua e hiahiatia ana i roto i te tirohanga o te kiritaki. kia whakatakoto i te kaihanga i te whakaaro ahurei hoko (USP), ka e "noho" i roto i te feruriraa o kiritaki. kia ai taua mea tūturu: ka te hua ko te differentiator tūturu, pērā i te pūnaha whakahaere i roto i waea te kamupene o, "Apple". Ranei horihori, t. E. contrived. Hei tauira, te wai o "pai" Ko te USP - "wai, hanga ki te aroha." whakawhanakehia tüäpapa waitohu te mo ia pakanga, a ka he wahi o te rautaki. I tona turanga e whakatakoto pepeha me ngā karere mō ngā hua whakatairanga: tākai, reo irirangi me te telecasters, pānuitanga waho, etc ...

Wāhanga tautuhinga whāinga me ngā whāinga

Ko te rautaki kōrero e rua tā ngā momo o ngā whāinga. kia hāngai ngā whāinga wā-roa ki te mahere whanaketanga o te kamupene i roto i o te wa i te wā roa, pēnei i te raupatu o te tūranga i roto i te mākete, hopu hokohoko hou me wāhanga, a na i runga i. E pā ana N. A whāinga wā-poto rauhanga ki te wāhanga o te whakatairanga, me te whanaketanga waitohu. Ka taea te mahi te whakarite whāinga i roto i ngā huarahi rerekē. Ko te tino rongonui ko te tauira SMART, kia rite ki nei me waiho te whāinga motuhake, te ine, te whakatutuki, e hāngai ana, me te wa-iti. Ko, e hiahiatia ana he rōpū te ki matau te mea me i te mea wāhi kia tae. Me hoki kaimahi ki te faaite i ngā whāinga, ite ratou painga mo ratou.

minenga ūnga

Hoki te whanaketanga mātau o te rautaki kōrero kia pai i matau ki te whakatutuki nei i te reira. Ko te whakarongo ūnga o te tawhā tino nui i roto i te ako. Nuinga o ngā wā, i te whakahere ratonga hokohoko ti'amâraa ki te aromatawai i te tawhā pāpori-tatauranga o te whakarongo: .. Sex, tau, mana raua moe tahi, te mātauranga, moni, me ētahi atu Heoi, kia waiho te kupu o ngā karere me ngā ariā tūnga ki mahino nga hiahia me ngā āhuatanga o te whanonga kiritaki. āhei te reira ki a koutou kitea'ilo e hāngai ana mo te iwi, ki te tiki tata ki a ratou i nga kupu me ngā kaupapa. Whakatakotoria he o ngā āhuatanga whanonga o kiritaki i huaina psihografika me whakamārama ana te ariā o te āhua noho. Katoa kiritaki, i runga i tona momo rānei, atamira o te huringa ora o te utuafare i to ratou ara ki pau rauemi, me te hanga hoko i runga i te pūtake o etahi take. Ki te tautuhi i kore he ranea ki te kawe i te rangahau pooti ranei taua mōhiohio, e taea te whiwhi ratou anake i te tikanga o te rangahau kounga: uiuinga, tikanga projective.

ngā kaiwhakamana

I ngā wā, e hāngai ana te rautaki kōrero i runga i te whakamahi o taputapu motuhake. Kei roto te reira i taputapu pērā i: hoko whaiaro, PR-taputapu, pānuitanga, BTL. Ko te rautaki kōrero o te kamupene tā te kōwhiringa o te pāpāho i roto i nei e nga pānuitanga e whakanohoia, palani ngā me ngā mahi. hāngai ana te whakamahere pāpāho kei i runga i te whiwhi i roto i te tātari o te manakohanga o ngā raraunga whakarongo pāpāho. Ka taea anō hoki mō te maha nui o mahi pāpāho whāinga: Whakatauranga, tohanga, pāhihi waka, etc ...