Tūnga o te Marketing Rangahau

Na e kore e taea ki te whakaaro tetahi mahi e taea te tīmata rere i waho te whakamahi o ranei taputapu hokohoko. titau tīmata koutou ake mahi e kore noa te nui o te moni, engari ano hoki whakaaro, e pai kia he angitu. A me pehea ki te taki mēnā he koutou whakaaro i roto i te tono? Ko tēhea wāhanga o te taupori ka whai reira he uara?

I runga i ngā kamupene rangahau mākete taea rerekē koutou mahi. kawea ēnei rangahau i roto ki te whakaaro o te kohikohi mōhiohio me te tātaritanga o ngā ngākau nuitanga kiritaki, āhuatanga, whakaaro hei whakapai ake, me te whakatairanga o ngā hua i runga i te mākete. Ka taea e koe te tono i te ako hokohoko ki te tāutu i ngā whakataetae i roto i te mata, me te i runga i to ratou angitu i roto i te mākete. He tino rerekē te mahi i konei.

Ko nga hua o enei ngā tukanga ki te āwhina i ngā kaiwhakahaere i roto i te whakatau e pā ana ki te kōwhiringa o te mākete, ūnga whakarongo, rohe, rautaki pakihi, me te whanaketanga o mehua mo ratou whakatinanatanga aroturuki.

Ngā momo o taua ako e rua anake, engari ratou, i roto i te tahuri, kua wehea ki ētahi atu iti-momo. rangahau Desk hāngai i runga i ngā raraunga tuarua, e taea te kitea i roto i ngā mātāpuna e pā ana, te mau papai tatauranga kāwanatanga, kamupene hokohoko me ngā rōpū, me ētahi atu Ko te kupu, e taea te whiwhi koe he whakaaro e pā ana ki te ngā mākete whānui, mahi whakataetae '. Engari kia anake hei te taahiraa matamua tenei a taea te hiahiatia e te tahi atu tikanga.

tikanga mara tūtohutia hoki tātaritanga hohonu. E wehea ratou ki kounga me te ine, engari whai wāhi ratou katoa kōrero tika ki kiritaki pea. Ka taea e waiho tenei he rangahau, ngā uiuinga, rangahau waea, pätai i te mēra.

Enei tikanga i ratou huapai me ngā huakore, ka tei te kōwhiringa i runga i ngā āhuatanga maha. Te nuinga o enei rangahau tango he wa iti, a kihai i ngā whakaatu i te take, me mita.

He he he ahua motuhake o rite te uiuinga rōpū arotahi (FGI), e uhinga a he roa i roto i-hohonu kōrero ki te rōpū rawa tīpakohia o ngā e whakaatu te ahunga whakamua o te whakaaroaro ana kiritaki i runga i tenei take, e taea ai ki te titiro ki te pakiaka o te tukanga me te ki te tango tino te whakamahere tīmatanga rongo.

Ia kamupene e taea te tono i te ako rite ki o ratou āheinga me whāinga, engari meatia i waho i toe taea. Kiritaki i roto i tenei mākete he pareparenga, kaiwhakarato ratonga Ipurangi, me te tahi atu kōrero kamupene, kamupene hokohoko, wharekai me nga mea katoa katoa o pakihi e no ki te ao o te kohi. Na reira, e kore e tamata ki te whakawhanake i te mahi "matapo", ka utu i te uara o taua rauemi hoki ano he maha nga wa i runga i.