He aha te mea te faafariuraa ki hoko? tātai Whakamarama me te tauira tatauranga. rautaki hokohoko

E rave rahi rongo pea tutaki i runga i nga whanuitanga Ipurangi o ngā pērā i FKT (i te reo Ingarihi «auau pāwhiri-i roto i». - «Uara FKT") ranei Kati Auau ranei. E piri e tetahi wā noa enei ariā katoa - te faafariuraa ki hoko.

Te faafariuraa - e ko

I tona matua, te faafariuraa - he "huringa" o te kaihoko pea i roto i te tino. tauturu faafariuraa ki te aromātai i te tōtika o te mahi, ki te matau, ki te awhina o e taea te whakanui ake e koe i te maha o hoko. Me pēhea te ki te tātai i te faafariuraa o hoko i roto i te taonga?

Ko reira utu te haamana'oraa e ara, ki te te auau faafariuraa taua o te pai tei runga i te maha o kaihoko pea. Hei tauira, i te 6% faafariuraa me 100 pea taha kiritaki pai 6 moni. Otiia ki te mea kua nui haere te maha o kaihoko pea ki 1000, ko kua pai 60 moni (i te faafariuraa ano o 6%).

Kia pehea te Ko te faafariuraa

Hei tātai i te tātai hoko faafariuraa motuhake i whakawhanakehia, i te mea te tino ngāwari ki te mahara. titiro reira e whai ake.

(Ko te tokomaha o kiritaki / maha o ngā manuhiri) x 100% = faafariuraa

Ko te ōwehenga o te maha o kaihoko i roto i ngā manuhiri noa whakanuia e 100 ōrau.

Ki te matau pai pehea tiketike i roto i te mahi, kia kia tata ki etahi paerewa reiti faafariuraa. Tei nui i runga i te pau o te hokohoko. Hei tauira, toa kakahu, me te tahi atu hua kai-kore auau faafariuraa o 30% he tino pai. Ko e te mo te putanga farerei te feruri pinepine tae 75-80%. I roto i te hoko ki te pū kuiti, te wahi e kore he whānui rawa te whānuitanga, he maha hoko faafariuraa i te taumata o te 10-15%.

Na roto i te ine faafariuraa, kia tango tino koe ki te pūkete te waka. Ki te tae mai te pae ranei i roto i te toa ki te whakarongo kore-hāngai, te reira tino whakaiti te faafariuraa.

Tauira o te tātai i te faafariuraa o te taonga

E hi'opoa tatou i roto i te taipitopito atu te mea he faafariuraa ki hoko. Kia mea a ake tatou te toa iti hoko mataaratanga papai. I roto i te tikanga ki te whakapiki ake i hoko, kua whakawhanakehia e matou he toa ipurangi ki te hoahoa ātaahua, atanga ratarata-kaiwhakamahi me ngā whakamārama ahurei rama utu. Hei hanga i te rahui, me te whiriwhiri koe i te taonga rite koe, pāwhiri "hoko" me te whakarato raraunga mō te kaipuke. He he he kōwhiringa utu tika i runga i te pae i roto i te moni ranei i muri i te Tuhinga.

Huri i te reira i roto i, te whakaaro o te pae - ki te whakarite ki tonu e kua te kaiwhakamahi i roto i te puka kia. I muri i te kaiwhakahaere mahi whakaritea katoa e pā ana ki te kaihoko ki te whakau, te matapaki i te kōrero o te tono.

Katoa ra i runga i to tatou paetukutuku mai ki neke atu i te 600 te iwi. O enei iwi katoa pāwhiri pātene "Buy" ka haere i roto i ngā wāhanga katoa o te tākinga 6 anake iwi. Huri i te reira i roto i taua 6 i te mau melo mahue ratou raraunga - 1% o ngā manuhiri katoa ki te pae. Nō reira, ko te tahuritanga o hoko o to tatou rauemi tukutuku e 1%. He rota o reira he iti pakeke ranei ki te mea. Te reira i katoa tei runga i te tumu parau i kōwhiria, me te taumata o te whakataetae i roto i reira. He aha te mea te faafariuraa o hoko tautuhia, inaianei ako pehea ki te whakapiki ake i faafariuraa.

Whakanuia Sales faafariuraa

A, no te reira te mea he pātai ki kaiwhakahaere ki te whakapiki ake i te faafariuraa, te whakaaro rawa tuatahi - ki te kawea mai i roto i te wāhi o te hoko ranei i te atu manuhiri paetukutuku. Hei tauira, ki te hanga kua tupu te tae i 600 iwi ia ra ki runga ki te 2000, a tae noa atu. Ko tino whaimana te ariā o ngā tau nui, engari i reira he he kōwhiringa atu taea.

E ti'a ia tatou ki te āta, ra i tātaritanga o ngā mahi te kamupene o ra, nga hiahia o ona kiritaki me i te pūtake o tenei tātaritanga ki te whakapai ake mahi, te whakapai ake me te whakawhanake i te pae. Ko te kupu, ka whiwhi tatou atu bang mo koutou kiritaki ngā. He hou e kore noa e hiahia ki a tatou waiho.

Anake te mahi tonu i runga i te kaupapa whai wāhi ki te hua i roto i hua. A i roto i te mahi o tenei wāhi nui takaro e te rautaki hokohoko tīpakohia.

rautaki hokohoko

i mohio matou e tenei faafariuraa ki hoko. Na whakaaroa te mea pēnei i te rautaki hokohoko - he wāhanga o te rautaki whānui o te whakahaere. Ko te huinga motuhake o ngā mahi tenei, tango ki pūkete te āhuatanga i runga i te mākete, tautuhi takere hokohoko i roto i te tikanga ki te whakatutuki i ngā hua kounga

Ko te uara teitei mo tetahi rautaki hokohoko ko tona mahi mahere. I tua atu, ki te hiahia te mahi tātari i ia te wā o ngā hiahia mākete o nāianei. E tauturu i tenei hanga i ngā hua ui e etahi rōpū o kiritaki.

Te whakamahere i te rautaki hokohoko ngā o e toru ngā wāhanga:

- Analysis o te āhuatanga, ranei ki te whakahaere i te arotake tonu i o te āhuatanga o te kamupene, tona taiao, me te heke mai pea nāianei.

- Ako o ngā whāinga me ngā huarahi ki te whakatutuki i a ratou.

- Fili o mea e taea te whakamahi te nuinga tōtika ki te whai i te rautaki whiriwhiri.

Ko te ohanga ko te ki te whakatau i ngā rautaki hokohoko, i reira he kopu motuhake. hanga ratou whakatau rautaki i roto i te pau.

Ko tētahi o te rongonui tino - Matrix Boston Consulting Group. Ko tōna ingoa atu 'mākete share - tupu mākete ". I roto i te mutunga o nga 60raa whakawhanakehia te kopu, me te tono i roto i te mahi maro "Boston Consulting Group". E ai ki a ia, fakamatala'i tetahi kamupene rite te tapeke moni o ngā waeine production rautaki i roto i te tātari kōpaki. Tenei tauira taea ki a koe hanganga katoa o te raruraru i roto i te rautaki i te kamupene o. Kei te āhuatanga i te reira e te tapatahi whanaunga, engari te drawback matua - te kore o ngā aromātai hua tika, kei roto i te tūranga waenganui, i te nuinga o tetahi kamupene.

He he ano hoki te ngohi o whakataetae i te United States whakaaro e te kaiputaiao M. Porter. Ko te ngako o tona ariā ko e mo taumata tiketike o te pai me te tūranga kaha i roto i te pā ana ki te whakataetae i roto i to ratou mara i te u.

Mai i ngā momo katoa o ngā rautaki hokohoko e mōhio i te whai ake:

- Ko te rautaki o auaha, te whakataki o ngā hua hou, me te hangarau.

- whänui, arā, withdrawal o ngā hua e whai kahore hononga ki te mahi matua o te kamupene.

- Internationalization - uru nahanaha ki mākete ke.

- whakawāhanga, ranei i roto i nga kupu atu, te whakawhanake i tētahi rautaki mō te rōpū kiritaki takitahi (wāhanga).

He atu momo o rautaki hokohoko. Tino maha, hinonga uru huānga i ngā rautaki rerekē, ohi ona ake ariā ahurei.

Rautaki Marketing (tauira)

Pea to tatou mataaratanga toa papai hopoi iti hua. Kei te tipu haere te maha o ngā manuhiri ki to tatou paetukutuku ipurangi taonga, engari te rahi o te faafariuraa tonu i te taumata kotahi. Acting i roto i runga i te mahere, tātari tatou te āhuatanga o nāianei, te tautuhi tatou i to tatou mau paruparu. I tenei wā, kia tino whakatau koe te whakaahua o te kiritaki ūnga. Kaua e wareware ki te ako i te tono o whakataetae i roto i to tatou ahumahi.

whakakitea te tātaritanga i te āhuatanga e whai ake nei i te pānga kino:

- taumahinga pae matatini;

- te kore o te whakaahuatanga hangarau o nga taonga;

- iti te whānui kei te anake e mataaratanga utu.

I runga i te pūtake o enei porotiti, kaitätari mōhio e mai te pae he tokomaha nui o te iwi waenganui-te piha haapiiraa, e kore e te taumata o te moni tae to tatou kiritaki ūnga.

I runga i te pūtake o te raraunga i kohia hanga tatou i te whakatau ki te whai i te rautaki auaha. Ki te whakanui koe whānuitanga o ngā kāwai hou o taonga e kore e hoki iho ki te kounga o to tatou hua matua e, engari i te utu iti.

Kei te whakamahere tatou i te maha o mehua mo te tukatuka o hoahoa kāri me te waiwai o te hua hou ki te kōrero whai hua. Tirotiro te ahunga whakamua i roto i te whakatinana rautaki i ngā wāhanga tino katoa.

Ko taua kia he rautaki hokohoko. E whakaatu ana Tauira te taea ki te whakaaro i roto i te takahanga i roto i te mahi i mua, ka tango hua nui rite ki te hua.

He aha kia whakapā atu koe i te ti'amâraa

Na ka reira rawa rongonui ki te tono ki te ti'amâraa o te hokohoko ipurangi. Taua ngā tukanga matatini pērā i te tātaitanga o te faafariuraa, tātari mākete, kitea paruparu, te whakawhanake i te rautaki hokohoko, me te mahere o tona iteraa whakaoti mātauranga motuhake mohio. Me whai i te mārama māramatanga o nga ngā katoa me tohu i te kaimahi taua. Ko reira e minaminatia e muri ia ko he wheako tūturu o te mahi i runga i ngā kaupapa ōrite i roto i te rohe pakihi.

Ki te kore e taea e kitea e koe i te kaimahi i taua i roto i te āhua, e kia te otinga tika ki te tono ki te ti'amâraa hokohoko. Mai te hekenga inaianei te nuinga o te pānuitanga ki te Internet, engari kahore te paetukutuku rangatōpū e kore e taea te mahi noa kahore kamupene nui, i reira te mea atu tari e faaaravihi i hokohoko ipurangi.

Tikanga, enei whakahaere whakarato ratonga whānui mō te whakatairanga o koutou waitohu. I tua atu ki te whakawhanake i te rautaki hokohoko, ka whakaturia te ti'amâraa ake hoki koutou horopaki me te kara pānuitanga, tīpako i te pae Tukutuku mo te tuku. Kei te whai wāhi hoki ti'amâraa hokohoko Ipurangi i roto i te whakatairanga search engine, hanga, me te whakakī o te pae.

Na roto i te kōwhiringa o te kaikirimana kia whakatata ki fatongia nui. I muri i te katoa, ka te nuinga whakawhirinaki ki runga ki te angitu o to koutou kamupene me te mahi o ona mahi matua - ki te whakatau ia tono kiritaki me te hua hua.

Na ka reira mārama e te faafariuraa taua i roto i te rautaki hoko me hokohoko.