Pūnaha mōhiohio Marketing

pūnaha mōhiohio Marketing (Mis) - he rauemi rauemi i roto i te tikanga whakahaere matatini, ngā tukanga, i roto i nei kohia te mōhiohio e tika ana kei te tika, me te i runga i te wā, me te auau tika, tukatuka, ka meinga e wātea ana ki mātau whakahaere tangata mō te hanga whakatau whakahaere. Na roto i te whakatinana i te pūnaha taua, neke te whakahaere ki te ao o te mahi pakihi, i te mea rite kia arotahi ai ki runga ki te mākete me te whakarato i te painga whakataetae. Tenei ahua o te mōhiohio mākete mahi, taea pai te whakamahi o te whai wāhitanga, me te karo i tuma. Hoko pūnaha mōhiohio, ka taea e tona whakamahi te whakapai ake i te mātau e kore anake kaiwhakahaere, engari ano hoki i te kamupene rite te katoa.

Mai tei tapaohia, te whāinga tuatahi, ko te ki te whakarato i te mōhiohio hokohoko e tika ana, e āwhina ana ki te hanga tika, me te wā whakataunga whakahaere. I roto i tenei take, i mahi taea te wehea mahi ki te momo e whai ake nei:

- aroturuki wā;

- e mau ana i roto i te rangahau i runga i te tono.

Ia kamupene tikanga whakawhanake ongo'i te hiahia mō ngā mōhiohio motuhake: i runga i kiritaki, whakataetae, te whakamanatanga, te whakatika i nga raruraru o nāianei. Ki te kahore he he hiahia hoki rangahau motuhake i runga i te tono, ka taea e te kamupene mahi ratou rite ratou ake, me te tuhi i te ti'amâraa. Tīpakonga i kaitoi, i roto i tenei take, tei runga ranei nehenehe o te pūnaha mōhiohio hokohoko ki te hanga i te reira na, rite e reira kua hanga he ti'amâraa ngaio. takoto ana te kaha e te aroaro o te wheako me te IIA rauemi.

I te wa ano, te rangahau kuware ranei, i runga i te anga ke, mahi te pai ahurei i roto i-whare. I te tahi atu te ringa, rangahau paerewa e hāngai ana ki whiwhi o te mōhiohio tuatahi, pai me te iti ki te mahi ti'amâraa motuhake.

Aha Me kï ko te meka e kia kia tika kaimahi ki te matenga o te pūnaha mōhiohio hoko i roto i te kamupene. Ko te tika tenei i roto i te tikanga ki te ārai i te aro mātai rītaha o te āhuatanga, me te te ahua o tona kaiwhakamau o te rangatiratanga o te hua rangahau. Puka IIA mahi tautuhi me te rahi tohaina ki tenei pūtea.

Ngā pāhekoheko ki ngā pokapū motuhake hanga taea reira ki te whiwhi i te hua e whai ake nei:

- hōtaka rangahau, whakawhanakehia e te tohunga;

- whakatinanatanga o kōrero me te kōwhiringa o te kamupene ki te kawe i te ako ano;

- i roto i te taha ki te u tīpakohia tohunga whakawhanake tikanga o te rangahau mākete ;

- tātari;

- hanga tūtohutanga mō te-whakatau kaupapa e hāngai ana i runga i te rangahau.

I roto i te kaupapa e kore ko te kamupene he mātanga, whai wāhi i roto i taua mahi, he tika kia ata ki te whai i te hononga pūmau ki tetahi e rua ranei pokapū motuhake. I roto i te akoranga o te kōrero tamau tutuki te māramatanga o nga raruraru motuhake.

Na, ngā o ngā pūnaha mōhiohio hokohoko:

- he pūnaha e hāngai ana i runga i te raraunga ā-(ko tenei te hinonga pūrongo);

- mōhiohio e pā ana ki te huringa puta i roto i te taiao o waho;

- te pūnaha i te mara o te rangahau hokohoko ki te whai wāhitanga o ngā tohunga;

- tātaritanga o te mōhiohio riro, te mau faaotiraa tangohia ki te tirohanga ki te taea ki te whakapai ake i te hua.

I reira, kawea te tātaritanga o te hua o te rangahau i roto i ki te awhina o te tau nui o ngā hōtaka rorohiko. I tua atu ki te āhua ohie, i reira e pai whakamahia he kōwhiringa rawa uaua.