Marketing u Rāapa.

Marketing Ko a mahi i roto i te tino uaua maha-pāpāho. Me pēhea te ki te whakatinana i ngā rautaki hokohoko , me te kore e taea e manakohia tātai Company Ratonga puta i te ähua pähekeheke o te whakautu mākete, a kore pai rawa rerekē ngā macroeconomic. kia te ratonga hokohoko o tetahi kamupene ki te kohikohi rite nui ngā mōhiohio rite taea e pā ana ki te taiao e karapoti ana o te u, ki te whakanui i te pānga ki runga ki a ia.

Ko te ariā o te taiao hokohoko ngā o te huinga o whanaunga me ngā hoapā ki te maha o nga hinonga, e tautuhi ana i te āhua whānui o te mahi o te u. taiao Marketing Ko o te kamupene te kaupapa o te whakamātautau tupato, me te tino.

Hoko taiao u he mea neke atu i ngā āhuatanga rite itoito me kaiwhakaari e pā whakatau hokohoko me whai wāhitanga. Hoko taiao u, i runga i te kaha rānei e wehea ki tonotono-me moroiti-taiao. Ko te tuatahi Ko motuhake o te hokohoko whānui o te kamupene, i te tahi atu mahi i te taumata o te kamupene. Microenvironment, i roto i te tahuri, ka taea e kia roto, o waho.

microenvironment ā-te mana mahi hokohoko. Kei a ia ko ngā wae hanganga o te kamupene, me te hononga e kua hanga e i waenganui ia ratou. tonu eu kamupene me tona ora i roto i te whakataetae nui tei runga i te microenvironment ā-. kia whakawakia taiao ā-roto i te tikanga ki te tautuhi i te pakaritanga me ngā ngoikoretanga o te hinonga. He tino nui i roto i te tikanga ki te ora i roto i te taiao whakataetae kaha, na e hiahia ana ratou ki te whakawhānui me te whakakaha. A kia heke te pānga o ngoikoretanga i runga i te mahi ohaoha.

microenvironment waho - he mea ke atu i te taiao o te kamupene o te. Kei roto te reira i whakataetae, kaituku, kiritaki, minenga whakapā, takawaenga hokohoko, e whai he kaunga fakahangatonu me mana i runga i te āhua o ki te mahi i tona mahi.

Kaituku - he tangata tūturu, me te ture, e whakarato te kamupene e kore anake, me ona whakataetae nga rauemi e tika katoa i roto i te tikanga ki te whakaputa taonga me ngā ratonga motuhake.

Hoko takawaenga - ko te momo o ngā rōpū, me kamupene e whai wāhi ki te kamupene i roto i te hanga, tohatoha, me te hokohoko o taonga.

pānga nui i runga i te mahi o tetahi hinonga e kua, he aha te ahua o te hononga whakawhanakehia ia ki te hunga whakapā. He rōpū o te iwi e whakaatu te moni pea tūturu ranei i roto i te kamupene ngā me pā te angitu i roto i te whakatutuki i ona whāinga ratou.

He āhuatanga nui o te waho moroiti-taiao o te kamupene ko ona whakataetae. Ko, ratou kaupapa here hokohoko , me taea e te kaha o te tohu he pānga nui i runga i te angitu o te kamupene ngā. He aha te mea te ariā o te waitohu? Tenei ti'araa, whakawhiwhia nei te hua, me te rēhita i roto i te tikanga, ki te wehe i te reira i te ētahi atu, me te tohu i te kaiwhakanao. Hoki te kaihoko waitohu ko te tumu mō te hoko.

Macromedia Ko te kohinga o ngā āhuatanga maha e pā te microenvironment. ngā tatauranga iwi, māori, tōrangapū, ture, ōhanga, pāpori-ahurea, pūtaiao, me te hangarau ēnei āhuatanga. whakaawe āhuatanga tonotono katoa ia atu, me te tūhonohono. I runga i tenei tātaritanga o ratou e tika ana matatini. I tua atu, he mea nui ki te mahara e āhuatanga rerekē rerekē pānga i te hinonga o ao rerekē o ngā mahi, te rahi, me te pera i runga i.

Hoko taiao u he mana nui i runga i te tōtika o tona mahi.