Firms Marketing Rautaki

Ko te rautaki hokohoko ko te āhuatanga ngā o te rautaki whānui o te u, e whakaahua ana pehea me te whakamahi i te reira tona kaha e wātea ana, me ngā rauemi ki te whakatutuki i te hua pai, ka whakanui ake moni i roto i te wā roa.

rautaki Marketing, i roto i te meka, ko te mahere mahi noa i roto i te mara o te hokohoko, ki te awhina o e titau nei te u ki te whakatutuki i tu i roto i mua o ona take tauhokohoko. kau whakanoho te reira i whāinga motuhake mō ia hua takitahi, te auraa te mākete mo te tetahi wā o te wā. wahi i hanga o te rautaki whānui mō te hanga me te pakihi mahi rite ki nga kaha takitahi o te kamupene ngā me te āhuatanga o te āhuatanga mākete.

I muri i te whanaketanga whānui o te mahere rautaki ka taea e te kamupene neke i runga i ki te mahi i runga i te atu auau mahere rauhanga (mahere hokohoko).

wāhanga Main o te mahere hokohoko ngā: tātaritanga o te āhuatanga hokohoko o nāianei, SWOT tātari, rārangi tūmahi, me nga raruraru ngā, te rārangi o nga fakatu'utāmaki kitea me whai wāhitanga pea, he tauākī o ngā rautaki hokohoko, hōtaka mahi, te pūtea, me te tukanga aroturuki.

mai te rautaki hokohoko o te kamupene ki te oraraa ki te whanaketanga o te hōtaka motuhake, te whakatakoto whāinga me te hanga whāinga ki ngā mahi hokohoko heke mai katoa.

whiriwhiri te rautaki hokohoko te takitahi hoki ia kamupene i roto i runga i te āhuatanga o ona whāinga pakihi me te whanaketanga o nāianei i roto i wā heke mai. Ko te matua rautaki hokohoko ko: te kătahi o ngā mākete hou, te whanaketanga o te mākete ngā, te whanaketanga hua hou, me te whänui.

I runga anō i te rautaki hokohoko whānui o te hōtaka tūmataiti puta o ngā mahi hokohoko. kia arotahi ngā hōtaka i runga i te paetae o ngā pānga i ngā rite te pānga mōrahi, ahakoa o te tūpono, i te iti rawa i runga i te mōrea, kahore nui pānga, ngā ngā o enei huarahi e rua.

whakawhanakehia te rautaki hokohoko e hāngai i runga i te tono mākete, painga whakataetae, ngā umanga hē kiritaki tono me ētahi atu āhuatanga. awe te hanganga o te rautaki hokohoko e ngā i roto i te āhua o te taiao, me te tono hokohoko waho, pūnaha tohatoha hua, tono kiritaki '; āhuatanga me te taiao whakataetae; kaha takitahi o te kamupene, me ona rauemi whakahaere; ariā matua o te whanaketanga o te kamupene, ona whāinga me ngā whāinga heke mai.

He rautaki pūnaha waitohu matua hokohoko i roto i te rautaki hokohoko hua i roto i te manakohia o te whakahaere arumoni. arotahi te reira i runga i te tātaritanga, te whanaketanga o ngā whakataunga rautaki nui i runga i Whārangi, ngā, rōrahi me te kounga o ngā hua, te whakatinanatanga o te hua i runga i te mākete.

Hua me te rautaki hokohoko ko te rautaki matua mō te ora, tupu, oraraa rangimarie me te angitu arumoni o te kamupene. whakaaro Ko tōna wāhanga matua te ki hei te arotautanga o te hōtaka hua mo te tau o nāianei.

Ko te kupu, i hanga rautaki hokohoko e i roto i te pā ana ki te mākete ngā ūnga, tīpakohia rite ki te hua o matatau rangahau hokohoko o te mākete. hanga te I tona turanga whakamahere rautaki, me te whakaratohia ki te awhina painga whakataetae i roto i te heke mai. Ko reira te hua o mahere hanga kouma, me te arorau fafau angitu i runga i te pūtake o nei te kaupapa ki te whanaketanga whakamua o te hanga me te hoko.

I runga i te pūtake o te rautaki whakawhanakehia hangaia e tētahi hōtaka taipitopito o ngā mahi motuhake puta noa i te ranunga hokohoko, noaa hoa mahi, whakatau i te utu i mua nei, me te whakaturia kati.