Whakamahere Media - ko ... whakamahere Media i roto i te pānuitanga. whakamahere pāpāho: tauira

whakamahere Media - ko te wahi nui o tetahi tukanga o neke taonga i runga i te mākete, ahakoa he reira he hua hou, me te unknown he waitohu rongonui ranei.

Ko te ngako o te whakamahere pakanga

Basics o whakamahere pāpāho auraa e te huarahi mātau ki te hanga, whakanohonga, me whakatairanga o te karere pānuitanga i roto i te pāpāho, me te tahi atu aronui
takere tohatoha. I roto i te mau parau te tahi atu, he huinga o ngā ngohe e āhei pūtea hokohoko kia rite ki te whakatutuki i te hua mōrahi i roto i runga i te whāinga matua waiwai te pakanga. I tua atu, whakamahere pāpāho - ko tetahi o nga wāhanga o te tukanga o te whakahaere noa o nga mahi o tetahi kamupene tenei, engari i te wa ano, e kore e kōwhiri anake tenei tukanga nga tikanga tino tika o whakanohonga o te karere pānuitanga, engari ano hoki ngā mahi ripeka-tapahi o ngā hinengaro me te ōhanga o te pakanga haere tonu. i raro i anake enei ture, ka taea e koe te tatau i runga i te kakama mōrahi.

Ko te ariā rawa o te whakamahere pāpāho ko te mahere pāpāho, e tango ana ki te pūkete te pānuitanga i roto i te pāpāho e hāngai ana i runga i te whakatutuki i pai mōrahi.

ngā wāhanga o te whakamahere pāpāho

I mua i timata koe whakamahere i te pakanga pānuitanga, ko reira e tika ana ki te whakatau i te whāinga matua, me te iti. I ngā wā, ko te matua, ko te ki te whakatairanga i te ratonga hua ranei i runga i te mākete, ki te whakaongaonga tipu hoko, te whakanui ake i te mōhio kiritaki me te ngākau pono ki te hua waitohu ranei, te hanganga o te whakapakoko o te hua, kamupene tangata ranei. Kua whakahuatia te whāinga i roto i ngā motuhake (tau ōrau ranei), e taea te āhuatanga e te taumata o hoko, mateaki, me te mōhiotanga o te minenga ūnga, me te te whakautu i kiritaki pea. I muri i te waihanga o ngā mahi ka taea e koe te tīmata tuhituhi o te mahere pāpāho.

Tuhi ake o te mahere pāpāho

Kei te mahere Media o te tūemi e whai ake nei:

- whakaahuatanga katoa o te momo i tīpakohia o pānuitanga.

Tikanga, Ko te whānui tino tenei kōwhiringa. Here tīpako koe te huarahi ki te raruraru pānuitanga (ranei pānuitanga kouma aronganui ranei), te āhua o te whakamahere whakatairanga (ki Whakaatu, nemediynaya, matatini), te supply o ngā karere pānuitanga (puka ngohengohe ranei pakeke), ko te tohu o te whakamahi o te hua image pānuitanga (hāngai, autaki, huna) me te t. d.

kua oti te whakarite katoa o enei tawhā i te huringa ora hua me te mōhiotanga o te minenga ūnga matua o te hua ranei mahi, te hua mutunga e hiahiatia ana me āheinga pūtea.

i roto i tēnei wāhanga hoki whakaahua ana te momo o te pānuitanga e hāngai ana i runga i te aha hongere türanga ka whakamahia mō te fakahoko. Ka taea te tā reira rauemi, ataata oro ranei kōnae, whakaaturanga he PR-mahi ranei.

I roto i te paratarafa taua ka ngā āhuatanga tūmataiti katoa, tae atu ki ngā tautuhinga ūnga whakarongo, te āhua o te ahanoa pānuitanga, tona tohatoha matawhenua, me te kaha o te pānga i runga i te kiritaki.

- whakatau i o te awa takere o tohatoha ranei.

Classic pāpāho, pānuitanga i runga i te Internet, a na i runga i o BTL. D.

- Whakamāramatanga o ngā o türanga.

I tua atu ki te katoa te roa o ngā katoa, tenei tūemi ngā te whakaritenga o ngä pänui pāhotanga i runga i te pouaka whakaata irirangi ranei, he tohu o te rā tuku o te karere i roto i te puka tāngia, nga ngā o te whai wāhitanga i roto i ngā whakaaturanga, me te tahi atu wā o te pakanga.

- Whakatau i te uara o te pakanga pānuitanga.

I roto i tenei wahi o te mahere pāpāho ki te peita i nga utu pūtea katoa o te hanga, whakanohonga me te whakatairanga pou.

- Te tāutu ara o utu.

Te aufauraa i wāhi pānuitanga kia he tikanga puranga, he kotahi-wā, hokohoko, tautoko e hāngai ana me te t. D.

- te kaha.

whakaritea te tōtika o te pakanga pānuitanga te mehua mo te whakatutuki i te whāinga.

He aha ngā raruraru e faatiti'aifarohia whakamahere pāpāho?

mahi whakamahere pāpāho ngā te whai ake:

- ngā mahi tātari (faaotiraa o te tawhā o te minenga ūnga, tikanga mākete, whakataetae, whai wāhitanga hokohoko, aha ...);

- te kupu o te whāinga o te pakanga pānuitanga;

- ngā wāhanga whakamahere me te whakanoho he anga wā mo ratou whakatinanatanga;

- whakamāramatanga o takere tohatoha o te karere pānuitanga;

- faaotiraa o te tōtika e hiahiatia ana i runga i te pūtake o te tohu taketake o te whakamahere pāpāho;

- tohatoha o te pūtea.

kōwhiringa whakamahere pāpāho

whakamahere Media i roto i te pānuitanga e taea e ariā, me te mahi. Ko te matatini ngā te wahi ariā o te tātai mahi o kaupapa pānuitanga, kohinga raraunga me te tukatuka o ngā tawhā tuarua katoa i runga i te pūtake o ngā tikanga tauanga hou.

kau te mahi kē te wahi mahi hāngai ki kamupene kiritaki, te whakatinanatanga, me te tautoko o nga mahi katoa whakaritea i raro i te pakanga. huarahi kounga ki whakamahere pāpāho mahi āwhina ki te whakaora i te pūtea i te wa ano ki te whakatutuki i nga whāinga katoa. Ngā mihi ki tenei rangahau, kua wehea ngā karere pānuitanga ki ngā kāwai e hāngai ana i runga i te roanga o pakanga, ngā rōpū o taonga, te whakaatu wā, e whakarato ana atu te huarahi tino tangi ki te hanganga o te mahere pāpāho.

tohu matua o te whakamahere pāpāho

- Whakatauranga TVR ranei uara - te ōrau o te minenga ūnga katoa, i kite i tetahi o te hui pāpāho i etahi wāhi, ki te tetahi e ahei te kite ia.

- Reach & Cover (whānuitanga me te kapinga) - he tohu o te katoa tokomaha o te iwi i ahei ki te kite i rongo te karere pānuitanga i roto i te pakanga taua ranei e.

- TRP - whakatauranga whānui, tatau mo te kāwai ūnga homai.

- OTS - he tohu pea o te maha o ngā wā e taea te kite i tenei karere.

- GRP - te moni o whakawākanga o ngä katoa o te karere pānuitanga i roto i pāpāho katoa mo te pakanga kotahi.

- Auautanga (mâ) - te maha o ngā karere pānuitanga, e ka whakapā ia tangata o te minenga ūnga te manakohia.

- Index T / U (tautukunga taupū) - te ōrau o tānga whakarongo i te rōpū ūnga ki te pukapuka whakarongo whānui.

- CPP - utu ngā te ana'iraa, te utu o te whakatutuki i te reira.

- CPT - mano ahua utu o hoapā.

He au hou i roto i te whakamahere pāpāho

Ko tētahi o nga āhuatanga hou o te whakamahere pāpāho kei te pānui i runga i te Ipurangi. I roto i tenei horopaki, e taea te whakaaro te ipurangi rite tetahi o nga pae mo te karere pānuitanga. Ki te tona popularization, a ngā kătahi i roto i to tatou ora mahana, ka ia tata tetahi o nga ngā matua ngā i roto i te whakamahere pāpāho. Tauira o te whakamahi o te ngā hongere tohatoha. E nehenehe te reira rite pānuitanga horopaki, me whakanohonga o kara, pakū-ake, me te ake. whakamahere Media - ko te huinga o ngā mahi whakatairanga, huarahi tika i te mea he wāhanga taketake o te whakatairanga hua angitu.

He aha te mea te pāpāho whakamahere i roto i te mahi?

whakamahere Media - ko te wahi nui o tetahi mahi pānuitanga. Na mahere pāpāho matatini ko te kī ki te angitu o te whakatutuki whāinga. Kia pehea te titiro taea whakamahere pāpāho i roto i te mahi? Hei tauira, whakaaro te tabularaa i te karere pānuitanga e pā ana ki te kaupapa i runga i te reo irirangi. E ti'a ia tatou ki te whakamōhio i te iwi whānui e pā ana ki te whakatuwheratanga o te hokomaha. I mua i taea tatou te whakatau he aha te reo irirangi e waiho ki to tatou pūhara hāngai te hiahia ki te tātari i te reira, ka matau koutou whakarongo ūnga, ahakoa tutaki reira i to tatou paearu.

Ka rite ki te tikanga, te whakatuwheratanga o te hokomaha he hiahia ake i roto i te mau utuafare o te iwi o tetahi tau. Kei te hangaia atu taua pānuitanga mo te whakarongo wahine. Na, i runga i tenei kaupapa, e hiahia i roto i ngā teihana reo irirangi e ngā wahine tatou. Ka wehewehea tenei whakarongo ki e rua wāhanga: ngaahi uaifi tauhi me kotiro mahi. whakarongo rua ki te reo irirangi i roto i te ra, i mahi i roto i te mahi i roto i te tari i te kāinga ranei, na splurge i runga i te wa atu te utu i roto i te wa pirimia e kore e hanga tikanga. Hea e taea te kakama nui te tutuki tika ki te auau o aua. Hei whakaora moni, ka taea e hoki te kore koe pānuitanga i runga i wiki ranei whakaiti i te maha o aua.

I ngā wā, pānui i runga i te reo irirangi, ko te pai ki te tīmata e kore i muri i te rua wiki i mua i te hui mōhiohio. Ko te mahere pāpāho tenei wāhi tohu whakahauanga, no te mea ko reira te maha o nga ra, whakanuia e te maha o aua mo tetahi o ratou, whakatau te nui o utu taketake. Me tohu hoki utu kōwae te utu o te hanganga o te arumoni.

Hei arotau nga utu whakahau pānuitanga, e taea hoki e whakahere koe irirangi he hokohoko katoa te kanohi ranei. Hei tauira, ka taea e whakahere e koe a ratou te haapurororaa i roto i to koutou hokomaha mō te tetahi wā o te wā. I roto i te tahuri, kia whakaae ratou ki te whakaiti i te utu o te wahi kotahi (pāpāho) mo koutou topenga oro, ki te tuu i to koutou pānuitanga mō te kore utu ranei.

I muri e mau ana i roto i te pakanga pānuitanga takoto e tona mahi i runga i te whāinga tikanga me te taumata o ratou whakatutukitanga.