He aha te mea mākete whakawāhanga

Tuatahi e hiahia ana koe ki te tautuhi i te ariā o te kupu wāhanga - he rōpū o kiritaki ki ngā hiahia rite hiahia motuhake ranei. Wehewehe i te mākete ki wāhanga taea kamupene me ngā rōpū ki te arotahi anake i runga i te wā-roa, me te pai wāhanga mākete, tapahia ana te toenga.

Ka taea te whakamana Market whakawāhanga e rua i roto i te mākete ahumahi me te kiritaki.

A feruri whakawāhanga o te momo mākete kiritaki. Ka taea te wehea tenei mākete i te tukanga o te whakawāhanga i runga i te maha paearu. Na nga paearu mō te whakawāhanga mākete he: matawhenua, psychographic, taupori, whanonga.

Fakakaukau ki ia paearu motuhake.

Market whakawāhanga i paearu matawhenua ko wehea ki rerekē wāhi matawhenua (wae) te mākete. Hei tauira, kei te whakamahia te wae e whai ake nei mo te mākete Russian: kiato taupori, te rahi o te pa, rohe, rohe, rohe. Tātari i te whakawāhanga mākete taea te kamupene whakatau te wahi e whai hua te nuinga ona tautooraa hokohoko. I roto i te mākete Russian i rohe e wehea ki taua wae: Siberia me nga Urals, i roto i te Moscow ko Leningrad rohe, rohe me Kolomna raa, te rahi o te taupori pa o iti iho i te 5 mano iwi, 5-20 mano, me ētahi atu

E ai ki ngā paearu taupori o te whakawāhanga mākete, ko te ki te wehe mākete i runga i whenua pērā i te rōpū pakeke, te ira tangata, te rahi o te whānau, huringa ora me te mahi, iwi, te mātauranga, te karakia, me ētahi atu Ana tēnei whakawāhanga te nuinga o whakamana e kamupene i te wā o te rangahau ki te hokohoko. Ko hanga tenei whakawāhanga reira taea ki te whakaputa atu tika te hiahia mō ngā taonga i etahi wāhanga o te taupori.

Ki te pā ki te whakawāhanga o ngā āhuatanga whanonga e kua riro ki pūkete i roto i te paearu mō kaihoko rōpū piri ki runga ki te pūtake o ratou tohu, mōhiotanga o te kaiwhakamahi e rua me o ratou whakautu ki te (ka whakanekehia) hua whakaratohia. Taurangi taua whakawāhanga ko te kaha o te whakamahi (tiketike, reo, iti), te hinaaro ki te hoko i te hua (mohio e pā ana ki te hua ranei e kore e mohio e pā ana ki te hua) mana rite te mema o te hua (te kaiwhakamahi o te kāwai hua e kore ko AI he kaiwhakamahi o te hua), te hoko o te whaipainga (mana tikanga), te tohu paetahi o mateaki ki te hua (kahore te tikanga ranei tino, me te kaha).

Na, ki te pā ki taua whakawāhanga paearu mākete psychographic. mahi tenei momo o te whakawāhanga te ki te huarahi pūtaiao e hāngai ana i runga i tenei pūtaiao rite "psihorafika". te mahi tenei pūtaiao ki ngā take pērā i te whakarōpū o kiritaki āhua. rite tonu ki to ratou ara o te ora, me te rawa te huru me te tuakiri hanga tenei taea ai i runga i te pūtake o te rangahau "psihografiki" kiritaki wehenga ki etahi rōpū.

He he ano te whakawāhanga mākete i runga i te papa whenua whakahaere. Kei te āhuatanga i te reira e taua taurangi - hangarau, mana kaiwhakamahi, te rōrahi o te taonga e patua ana ratonga ranei.

I tua atu i te whakawāhanga o te pūtake ähua pera-ka karanga ki te tāupe - whakahaere supply (centralized, wehenga) hanganga mana (te tūturu o te tari, ko te hua - te pūtea, ahumahi, me ētahi atu), te hanganga o te hononga, te kaupapa here me te momo o hoko (kirimana teka, me ētahi atu)

Me kï reira e kore te mea tonu e taea te mau parau tumu o te whakawāhanga o hokohoko kiritaki ki te whakatau i te kōwhiringa hua tika ki te whānui o ngā kiritaki. Ratou anake āwhina tautuhi marketers whai wāhitanga mō te kāwai hiahia o kaihoko i roto i te toenga o te whiriwhiri me te whakamāramatanga o te kāwai mō ia rōpū hua ko te toi o te hokohoko. Tei te reira i runga i tona kaha ki te segmenting tika te rōpū whiriwhiria e ia mo ana taonga e kore ranei.