BTL-ngā - he aha te mea te reira? ATL, BTL-ngā

He pono kua kite koe i roto i te niupepa, me te pānuitanga mō tono rapu whakanohonga o kaimahi rite "Wanted kaiwhakatairanga, merchandisers me kaiwhakahaere" ranei "ngā BTL-: whakahaere o mahi." Tae noa i te tau i ma'iri a'e nei, ka whakatangi te rorirori, me te ahua kino ki to tatou taringa enei kupu, engari mohio tenei ra katoa o ratou tikanga.

I roto i te meka, Ka taea e BTL-ngā tino whai wāhi ki te tupu o te hoko, me te kawe i te taonga ki te taumata muri. I tua atu, ko reira he ara ohie ki te hanga moni mo te hunga e whai wa noa i muri te kura mahi ranei. Ki te whai koe i kahore clue, na tenei pou, ko te hoki koutou.

BTL- ko ATL-kaupapa

Kia haere a hoki he iti i roto i te mua ki te e kīa te whakarāpopototanga «BTL» me «ATL». E hono ana ēnei ariā me e maha whakamahia tahi, tautautefito ki he taimi whakaritea nga moni hinonga moni i runga i ngā mahi whakatairanga. Ēnei ngā e whakamahia i roto i corporations nui me kamupene iti i te rautau waenganui-20, ka kua hainatia tetahi o nga kaiwhakahaere o te kaporeihana "Procter & Gamble" he tata o whakapaunga. Ehara i te mea i te moni e ka haere ki te tohatoha o ngā tauira pānuitanga o ngā hua i riro ki pūkete, ka ko te moni nui tenei. Katahi ka whakatata te matenga o te ringa he aho raro i te nui whakamutunga a oti te raro tuhi nga tau e ngaro ana.

Ko tenei āhuatanga, me "whanau" he wā e whakamahia tonu tenei ra. Mai te hunga utu e e pānui i roto i te puka o whakatairanga, tastings, tohatoha o mātārere i huaina BTL-ki te mahi (i raro i te rārangi). Fakamolé e pā ana ki te pānuitanga tika i runga i te pouaka whakaata, reo irirangi, ka karanga ATL (runga ake i te rārangi).

BTL-ngā: he aha te mea te reira

ahu tatou ki te whakaaro e te mahi - he te tahi mea ki te mahi i ki te tari ranei te wheketere, mahi pūmau, me te mātanga rangatira tino tenei. Heoi, i roto i tenei take, kia rite ki te BTL-ngā, he rerekē mea. ha faingamālie pai ki te imi i te moni anō i runga i tenei puka o pānuitanga te aroaro i roto i malls hokohoko nui o tou pa, me te whakarato. Tenei tohatoha o puka me ngā tauira hua, whakahaere tastings, tohutohu i runga i te hua. Aita e hi'oraa e, ahakoa te whai koutou wheako i roto i te ahumahi e kore ranei - e hiahiatia ana tonu whakahoahoa, kaha me te ataata iwi i roto i ngā pānuitanga. Age, e kore rawa nui faufaa kua.

Kaitukumahi hiahia ki te mahi ki ngā ākonga, me te whakapakoko taitamariki - tenei rōpū o te iwi he unpretentious me tika talangofua. He aha e hiahia ana koe ki te mahi i ki te whai wāhi i roto i tenei puka o te pānuitanga me te nui e taea e koe te whiwhi?

"Hokona, Shura, hoko"

Ka rite ki whakaaturanga mahi, BTL-ngā - i ētahi wā noa atu whai hua ara ki te hoko i te hua atu i te pānuitanga utu i runga i TV. Heoi, mo te pānga nui, he reira pai ki te whakamahi i ngā momo e rua o te pānuitanga.

E kore e taea e te kaihanga e tino e te dostuchitsya ATL ki te kiritaki. Ko reira pea e aroha koutou pānuitanga, me te hamumu ake titiro ia, Kei te kore te reira? I roto i te mau ve'a maha matou tahuri i runga i ngā whārangi mōhinuhinu kanapa, me pourewa kore te nui whakaaro. Ko Me whakaae koe e te mea e whakaherea e te taonga tatou noa ki te hongi ki te whakakakara hou, ka kia tukinotia ki (ano free) wahi o te tiakarete hou ranei, ka e hari ki te tamata i roto i te hua tatou. He aha e kore?

kia kaihoko e ataata, whai ki te kōrero, te iwi pai. e kore te mea e tika ana te mātauranga Higher, engari tae mai he tumu pūkenga Charisma me te kōrero i roto i te pepa. kahore koe e mohio me pehea ki te riria me te, i roto i te whānui, e kitea e koe te reira uaua ki te kōrero ki te tangata ke? Ki te hiahia koe i te moni, ka kotahi noa ra o te mahi ka kitea e koe i te mea homai o te korero, me te hoa tangata.

Hea ki te haere ki te mahi

mea te iwi mōhio e pā ana ki te BTL-ngā, te reira he ara nui ki te imi i te moni anō. Nahea te tupu tenei i roto i te mahi? Me pēhea te ki te hanga i te ra e mahi me te wahi e kitea ai e koe ahua katoa o te mahi? Kia whai whakaaro ki te pānuitanga i roto i te niupepa, hei tauira, "e hiahiatia ana nga whakatairanga, kaiāwhina, ngā ākonga wahi-wā." Ite noa ki te waea tau, me te ui te mea mahi ki reira tuku me te mea ko te utu. Tonu fakatokanga e ka hiahia tino koe te pukapuka hauora.

Rite te wahi e koe kia tono tangata ki te mahi me te aha rite e e whakatau koe kaiwhakahaere (ko tenei te hononga i muri i muri i te kaiwhakatairanga). Mai maha toa i roto i te pa, me nga kōwhiringa mo tino he ia no te mea ka taea e koe te tautuhi i te mahi tata ki te te kāinga.

I aha wa e pūpuri BTL-ngā? Ko nga haora ka tino kaha te tae mai te iwi pokapū hokohoko enei, e ko te ahiahi i runga i te wiki, me i te ata wiki. Ko reira i tenei wa, ko te tika ki te pupuri rallies me era atu ngā, kia hoki ngā ākonga wā-tonu e tika ana mō te mahi wahi-wā me te taea BTL-ngā.

Kia pehea te nui moni e taea te kawe whai wāhitanga i roto i te pānuitanga

He aha te momo o te mahi, kua mohio ki kua koe. Kia pehea te nui o te moni e taea te roaa na roto i te whai wāhi i roto i taua mau ohipa? Utu mo te mahi, kia rite ki te tikanga, haora, ka rerekē i runga i te aha mahi e whai wāhi koe. Ko te tiaki i raro hoki tufaki mātārere (e pā ana ki 40-80 moni ia haora), te mōrahi - mo te pānuitanga hikareti, nui-mutunga waipiro, whakapaipai whakapaipai (100-500 moni ia haora).

Ko reira ohie ki te tātai e, mahi hoki 4-5 haora he ra, e rave rahi taime i te wiki, ka taea e koe te whiwhi rite nui hei kaikaute he ohanga ranei.

He reira he mahi mo te hunga e mahi i roto i BTL

Ko te hape ki te whakaaro e na roto i te mahi kaiwhakatairanga, e kore koe e whai i te whai wāhi ki te tupu i roto i ngā o te mahi. I roto i te meka, he he tīmatanga nui mo te hunga e rite hokohoko me hoko i tenei. I muri te mahi rite te kaiwhakatairanga, ka taea e koe te riro i te kaiwhakahaere. Here, i roto i te tua ki ngā pūkenga kōrero me te kaha ki te kukume, e hiahia ana koe te kaha ki te whakarite me te whakahaere. Kaiwhakahaere (i te reo Ingarihi. Tirotiro, he aha te tikanga o te reira ki "mana") Kei te kōrero ki te whakahaere o putanga hokohoko ki te pupuri hea, whakaako kaiwhakatairanga me āta whakarite e mahi ratou.

I tua atu ki te kaiwhakahaere, ka taea e koe te riro i te kaiwhakahaere waitohu. Ko he tikanga nui mo marketers tenei, no te mea whakaaro te kaiwhakahaere waitohu, aha e taea te mahi ki te hanga atu e mōhiotia hua me hokona. Ko tētahi atu taahiraa - Kaiwhakahaere promootdela. Ki te kei te mahi i koe he mahi pai ki te tūranga o te kaiwhakahaere, kia taea ki te whakahaere i te mahi e kore e anake o kaiwhakatairanga, engari ano hoki ngā kaiwhakahaere koutou.

whakarāpopoto

He aha e nga painga mahi hui BTL-? e kitea ana Tauira - mo te kaihanga o nga taonga, ko te ara ki te whakapiki ake i hoko, kia atu e mōhiotia te hua, me te hoko.

Ka rite ki taua ngā tukua moni nui. Na roto i te whai wāhi i roto i taua mahi e rave rahi taime i te wiki, ka taea e koe te whiwhi i te moni i rite nei ki te utu o te kaimahi tari.