Ipurangi, Marketing Ipurangi
Aronga-i roto i "Yandex": me pehea ki te whakaturia ake me pehea te mahi i te reira?
Aronga-i roto i "Yandex": he aha te mea te reira, a pehea ki te mahi ki a ia? Ēnei pātai moni ngaio taitamariki me kaipakihi. Tetahi rangatira o te toa ipurangi hiahia manuhiri ka atu nui haere hoko, me te tipu faafariuraa. Ko reira hoki taua take, me te aronga-hanga.
Ko te ariā o "aronga-" kupu ohie
He taputapu rongonui mō te whakatairanga paetukutuku te kamupene o - te reira pānuitanga horopaki. Kaiwhakamahi kite i te karere iti e puta, i runga i te pūtake o ngā ngākau nuitanga me pātai rapu. kiritaki pea'ikai fu'u whiwhi mōhiohio e pā ana ki te kamupene, hua hua ranei.
I muri i te hononga i te ihirangi, tangohia te kaiwhakamahi te ki te pae mo te wa tuatahi, me te kia mohio hoki ki te ona tirotiro. Tirohia pikitia, te pānui i kuputuhi, titiro hoki te kōrero e tika ana ki te hanga i te whakatau. Tümanako, hanga te kiritaki te whiriwhiri tika atu, engari i roto i nuinga o te wā mahue i te pae.
misioni o te kamupene - ki te hoki i te kaiwhakamahi ki te whakatau. I tenei wāhi, ngā te mahi i roto i te aronga-"Yandex". hanga ana tēnei hangarau reira taea ki te hoki i te kiritaki pea hoki ki te pae. I tēnei wā i huaina reira "tikanga whakarongo kōwhiringa."
whakatairanga aronga-hua, ratonga, ranei hononga ki ngā kaiwhakamahi kua toro i mua i te pae me te whakamana i reira tetahi mahi:
noho i runga i te whārangi roa atu 1 meneti;
- tāpiri tūemi ki to ratou kata hokohoko, engari kihai i tono;
ata tirohia e matou, engari kihai i hoko;
a na runga i.
Ko te mahi matua - ki te whakapiki ake i te whai huatanga o te pānuitanga. Ki te nui haere te faafariuraa tatū tika ki 35% i te kaiwhakamahi taua toro te pae i roto i te rua, me te tahi atu nga wa.
Kia ki te mau parau tumu o te aronga-he tika ngā wā katoa ki te matau te mea e koutou e pā ana ki, me pehea pai ki te whakatinana i te reira. Tautuhinga ake o taputapu whakatairanga ki te kia mohio, na ka waiho nga hua.
Aronga-i roto i "Yandex": tauira
Hoki kiritaki pea hoki ki te pae tika uaua. He tonu o rite ki tetahi ki tetahi rauemi te Internet, a ka ki te hanga i te tuku ahurei ake me te ake uaua.
fakamanatu aronga-kaiwhakamahi o te oraraa o te pae i roto i te Yandex Advertising Whatunga (YAN). Ko te pūnaha YAN ngā o mano tekau o ngā pae i runga i te paetukutuku, pūkoro me te Smart TV-tono. Tei runga i te tautuhinga, ka taea e te tiki e koe mano o täia ia whakarongo ūnga ra ki iti utu.
Scheme o aronga-ngā o e toru ngā wāhanga matua:
He manuhiri mai ki tou pae, me te mahi etahi mahi me rau.
kite ia wā te pānuitanga horopaki i roto i te mahi YAN-e pā ana i runga i taua pae.
mai te reira i hoki ki te pae, me te hanga i te kōwhiringa.
Tirohia te kaupapa i roto i te mahi he ngāwari:
- Kimihia te "Yandex"-toa Ipurangi o moenga rinena.
Tīpakohia te rauemi e he pānuitanga horopaki.
Tirotiro atu hua, tāpiri tetahi o enei i roto i te kete, me te waiho i te pae.
I muri i te tahi mau wa, ka waiho tenei hua reira i roto i te pānuitanga i runga i te nuinga o ētahi atu rauemi, whatunga pāpori me ngā kēmu pūkoro. Ki te tupu tenei, ka pai faata'i i roto i te aronga-"Yandex", he kitea te whai huatanga o nei.
Tenei hangarau taea koe ki te "whaia" he pānuitanga kiritaki horopaki pea tae noa ki farerei ia ētahi atu pae ranei whakamahi engines rapu.
He aha ngā momo o te aronga-, i reira
E rua ngā momo o aronga-i runga i te parau tumu o te mahi:
whanonga;
rapu.
aronga-whanonga
I runga i te ako o ngā mahi kaiwhakamahi i runga i te pae. Ko te manuhiri e tūhura ana i te taonga ranei ratonga, whaiaronga tirotiro, ngā tātari i runga i tetahi o nga whenua, tono pātai ki te tautoko. I tetahi o nga tūemi e taea e ia te noho roa atu i roto i te tahi atu, ranei noa tāpiri i reira ki o koutou kata. Heoi, ko te hoko, ia e kore e tukua atu me rau te toa ipurangi.
Ka taea e te take e maha: kua raruraru te tangata, ngaro Internet, Me tohutohu o tetahi tangata, engari te hua o tetahi - e kore e te tikanga whakaputaina.
aronga-whanonga i roto i "Yandex", te tautuhinga o i hanga i runga i te pūtake o te mea e whakamana mahi i te kaiwhakamahi, kei te tīmata ki te rite te oraraa o te pae i ngā pae katoa YAN.
He pānuitanga horopaki tirohia ki te hua ranei ki hoa i te utu iti. Whakatairanga patua ana i runga i tenei hua ratonga free ranei ki te hoko.
Ko te whāinga matua o te aronga-whanonga - ki te hoki mai te kaiwhakamahi ki te pae me te whakatenatena i te hoko.
rapu aronga-
e Ko tōna mahi ki tono kaiwhakamahi pūkete ki te rapu engines. I runga i te meka e te rapu i te tangata mo, pānuitanga tīpakohia. puta ēnei tono i roto i te mau api search engine, me te i runga i ētahi atu pae me tüäpapa.
whakaaro tatou rapu aronga-i roto i te "Yandex". He aha te mea e taea e te tirotiro koe mā te pato i te rapu 1-2 wa, "moenga". I muri te arotake e rave rahi pae, ka puta i te tahi wa nga wahi katoa enei pānuitanga:
hoko satin rinena moenga ki 25% hekenga;
Bed rinena (Ivanovo) i te utu whaitake;
a na runga i.
Ko te whāinga i konei, ko te ki te kukume kaiwhakamahi ki te pae, me te whakapiki ake i te whakapā ki te waitohu. faarahi tenei te mōhio o te taonga, me te mateaki kiritaki pea.
painga o te aronga-
Ko te painga matua o te aronga-ko e whakatakoto ana i te mātanga ake whakaatu o ngā pānuitanga i runga i te pūtake o mahi whakamana e te kaiwhakamahi. Kia ki tenei take pai ki tauira motuhake.
Toharite toro i te pae (1-2 manuhiri e tuwhera ana te whārangi, me mo te ia e ratou i roto i). I roto i tenei whakatinanatanga, kia whakaaro e pā ana ki te aronga-i roto i "Yandex": me pehea ki te whakaturia ake na e hoki kiritaki me te ako atu e pā ana ki te horo'a nei taonga? Kei te hoatu aro katoa ki te pae te kaiwhakamahi ki te whakatuwhera i te whārangi matua whaiaronga ranei
Tirotiro wāhanga ki te taonga motuhake ratonga ranei. ako te tangata i te hua, engari kihai i tono me te mahue. Tikanga, puta tenei i roto i te wā i reira e ako i te kiritaki e horo'a i ngā toa rerekē. I roto i tenei take, ka āwhina i aronga-ki kukume te aro o kaihoko ki te hua e hiahiatia ana e te tikanga o hea, pä, mau horo'araa mōhio ranei.
tāpiri Hua ki te kete, engari i reira he kahore tikanga. Ko te wero, ko te ki te whakahoki mai i te manuhiri ki te whārangi hoko. Whakapati ki te tono ki te āwhina i te tuku ahurei e he uaua ki te paopao ki.
hokona taonga ranei whakahau ratonga. I tenei wā, te mahi o te taua i te taputapu rite ki te aronga-ki "Yandex" - me pehea ki te whakaturia ake whakaaturanga ki te pupuri i te taiva ore kiritaki? Ki te pānuitanga horopaki kia wā fakamanatu o koutou taonga, korero e pā ana ki te hoko, me te hanga i te tamau kaihoko mua.
tauturu aronga-whakaongaonga manuhiri me kiritaki pea i ngā wāhanga katoa, i te rapu mo nga taonga i mua ki te hoko.
Ko nga tautuhinga tika:
kukume hoapā hou;
waitohu mōhio;
taui "makariri" kiritaki "mahana";
whakanui i te faafariuraa;
whakarite mateakí ki te rauemi.
Aronga-i roto i "Yandex": momo me tohutohu tuning
Kua kē kua reira momo e rua o te aronga-i whakaahuatia: whanonga, me te rapu. wehewehe hoki i te minenga:
Target.
Wāhanga.
takoto te rerekētanga i roto i te meka e ka e whakaaturia pānuitanga. titau ia o ratou etahi whirihoranga i nei tei te hua. Ko te wā faaineineraa, i roto i te wā e rua te taua, e taea e kore e whakamana i waho atu mahi.
A faaineine ki te whirihora
tīmata te mahi ki te rēhita o te pūkete i runga i "Yandex". Kia ka puta te pouaka, a ka kia wātea aunoa atu ratonga katoa.
Waitohu ake hoki "Yandex.Mail".
Waihanga i te counter ki "Yandeks.Metrika".
Whakarite i te counter "inenga".
A tuu i te reira i runga i te paetukutuku te aroaro o te kati
Haere ki te whakatakoto ki runga aronga-.
Waihanga i te pakanga ki te "Yandeks.Direkte" taea e tonu i muri i te whakatakoto i te ūnga wāhanga ranei ranei.
ūnga aronga-- te whakatakoto whāinga
Whakawhirinaki i roto i te aronga-"Yandex", kua hāngai i runga i te pai rawa o ngā taumata nei tautuhinga.
Ko te whāinga ko te mahi kaiwhakamahi i runga i te rauemi, e arata'i ki te hua e hiahiatia ana. "Yandeks.Metrika" taea ki a koe te tautuhi 4 momo o whāinga:
Ngā Tiro.
He haerenga ki te whārangi.
javascript-takahanga.
Ko te ūnga hiato.
He mea tino nui ki te tāutu i te whāinga, e ka kia "hāmenetia" manuhiri. E whakatakotoria tawhā rerekē mō ia momo o te rauemi.
!!! Kaunihera. Hoki toa ipurangi tūtohu te ki te whakamahi i te iti rawa e toru ngā take:
- tūemi tāpiri ki te kaata, e kore te te tikanga whakaputaina, maui;
toro kiritaki he kete, engari e kore e te te tikanga i hanga;
tīmata te tukanga kaitakiatu, engari i rahua ki tino, kua mahue ahau i te pae.
Hei tauira, ako e founga ki whakaturia ake te whāinga o "whakaaro":
Haere ki te "Yandeks.Metriku";
Pāwhiritia te "Tautuhinga" i roto i te tahua poutū i runga i te maui;
I roto i te pae tahua i runga i te matau, tīpako i te "Whāinga";
Homai he ingoa hoa (toronga o whārangi);
Whakaturia te "Tirohia" (3 - tenei te tikanga e ka kia whakakitea aronga-pānuitanga ki ngā manuhiri katoa e tirohia i te iti o te 3 ngā whārangi o te pae);
Tohua "aronga-."
Waihoki, ka taea e koe whakaturia ake tetahi ngā taumata mo te momo o ngā āhuatanga.
aronga-wāhanga - te hanganga o wāhanga
Hoki e whakaatu ana pānuitanga wāhanga motuhake o te whakarongo pahono aronga-i roto i te "Yandex". Me pēhea te ki te whirihora i te wāhanga - ka wero i te aratohu iti:
- I roto i Yandeks.Metrike haere i roto i ngā pūrongo.
Tīpakohia te "aku Pūrongo".
Pāwhiritia te "pūrongo New".
I te rōpū runga, whakapūtā te wā o te pūrongo (e taunoa te marama whakamutunga).
E whakatakoto ana te reira i te huru "e toro ...." +
Tīpakohia te huru "whanonga".
Whakaturia te kāwai o "wā i runga i te pae".
Tauwhāiti "hoki i runga i 45 hēkona."
Whakaorangia te pūrongo.
Ko te kupu whirihora wāhanga o manuhiri nei i runga i te pae roa atu 45 hēkona. ka whakaatu ratou pānuitanga e kua hanga hoki tenei whakarongo.
Ka taea e ngā manuhiri wāhanga e i roto i ngā āhuatanga, pērā i:
tau;
witi;
tauwāhi;
te nui o te wā pau i runga i te pae, a na i runga i. d.
Ka taea e waiho ratou koutou ake ranei te whakamahi i ngā kōwhiringa rite-hanga tapaea "Yandeks.Metrikoy".
manuhiri New.
Hoki mai ngā manuhiri.
Rapu waka, me te pera i runga i N..
Ko te aroaro o te wāhanga i roto i te "inenga" - ko reira he fie. Me roto i te pakanga pānuitanga, arotahi ki runga i ngā hua, i te ūnga me wāhanga, whakakotahi i te maha o ngā āhuatanga.
pakanga Advertising me te pānui mō te aronga-
Na e nga whāinga me te wāhanga e hanga e, he mea e tika ana ki te hanga i tētahi whakahau pānuitanga. Ki te mahi i tenei, haere ki te wāhanga "Yandex".
Here, Kei te haere te mahi ki te kua hanga he pakanga, he hou faata'i ranei. Te hanga me te whirihora i te pakanga pānuitanga tuatahi - ko tetahi kōrero. Te tūhura i tēnei take takitahi, no te mea i roto i tenei tuhinga e korero tatou e pā ana ki te mea pēnei i te aronga-i roto i te "Yandex".
Me pēhea te ki te whakaturia ake pānuitanga i hanga i mua-? E pā ana tēnei hangarau ki YAN anake, kia me te whiriwhiri i te pakanga te patua te rautaki "mana motuhake mō ngā momo rerekē o ngā pae," me te mono i te whakaatu i runga i ngā pae rapu.
I tua atu i hanga te pānuitanga. E kore ture pākaha, whakamahi kuputuhi, hononga, me ngā whakaahua. Tangohia te taitara e ka kukume tokanga o te manuhiri, tuhituhi pānuitanga me te tāpiri i te pikitia ngā.
Tāpiri tikanga aronga-
punkt- tenei taahiraa nui i runga i te ara ki te angitu. Ko tōna tautuhinga i roto i te wāhanga kotahi i raro. Na roto i te taunoa kahore e whakatakotoria, he mea e tika ana ki te pēhi i te pātene "Tāpiri".
Tuatahi, whakahoki matou te pātai: te tikanga o te rōpū (i roto i te aronga-"Yandex") - he aha te mea reira me pehea ki te tīpako ratou?
Rōpū ngā maha ngā tawhā me ngā whāinga wāhanga i roto i tetahi o nga tikanga tīmatanga. E wehea ratou ki ngā rōpū e toru mo te whakatinanatanga o te taiao rōpū kaiwhakamahi i roto i te wātū kotahi te toro i te pae:
E i te iti rawa kia kotahi - te auraa e kua patua te kaiwhakamahi te wāhanga, tae he taumu'a i roto i te wātū kotahi ranei.
Hanga katoa - no te manuhiri ki te wāhanga i homai, me te kupu kua tae he whakaaro motuhake (hei tauira, i hanga te tangata o 35-40 tau te tikanga).
Ehara i rite te kotahi - kiritaki kihai i tomo ki te wāhanga, me te kore i whakarite i tetahi whakaaro.
Te tīpako i te tautuhinga rōpū, ka tāpiri i te wāhanga ūnga.
Ko te mahi i muri, ko te ki te whakaturia te wā o te whakatutuki i te whāinga. whakaaro te kōwhiringa pai ki te waiho i te wā o te 10 ki te 20 nga ra. Huri i te reira i roto i taua e kia whakaaturia pānuitanga anake ki ngā manuhiri e tae te whāinga mō te 10-20 ra, atu hua tata (marama, e rua, e toru tau ki muri) e kore e kiia.
Ko te whakamutunga taahiraa - auau
Kiritaki e tae i runga i aronga-pānuitanga kua "mahana", kia taea e koe whakaturia tono teitei, engari e kore e iti iho YAN. tei Utu i runga i te pūtea, ngā mahi, whakarongo kapinga me pera i runga i. Homai tohutohu motuhake rite ki te whakatakotoria ia-pāwhiri, e kore e taea e koutou.
Anga mai o koutou tono, me te whakaora i nga tautuhinga. Na e taea maia koe te mea hua e aronga-te i roto i te "Yandex". oti te tautuhinga kei te.
hua
Aronga-i roto i "Yandex" - he hangarau e taea ki a koe "hopu ake" whakatauranga, hihiri ratou ki te mahi i tētahi mahi. Hoki toa ipurangi he mea nui e kua tukuna te kiritaki te tikanga, ka utua hoki tauranga he tika ki te waihanga i tētahi tono, me te rite.
ngā taumata tika te whirihora me wāhanga "Yandeks.Metrike" ki te āwhina whakatutuki i te whakarongo tino tika ana, haaputuraa i te moni i runga i te whakaaturanga "makariri" kiritaki.
Rawa tūtohutia hoki te hunga e tikanga katoa e whawhai mō hoko me te tono. Tika ake i ngā āhuatanga aronga-unu te faafariuraa o te pae ki te 30%, me te kiritaki hou privlekaeyut, kia atu e mōhiotia te waitohu. e kore e taea e tetahi, engari whakaae e kore te ad puta tonu e wareware e pā ana ki a tatou.
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