Bekgraunder - he aha te mea tenei? Me pēhea te ki te tuhituhi bekgraunder

e kore e taea te whakaaro te mahi o kamupene hou kahore pānuitanga, rama tūmatanui ki te āhuatanga whānui o te mahi, me te whakahaere ano, ona hua ratonga ranei, nga mita o mahi mahi. Hei kawe i katoa o te runga ake i reira he nui o huarahi. Bekgraunder - Ko tetahi o ratou tenei. i oti rawa ana tēnei tuhinga ki tātaritanga o te ariā, te hanganga o te kuputuhi o tenei momo, me ngā tikanga mō te tuhituhi i te reira.

ariā wetewaehere

Bekgraunder - he kuputuhi i tuhituhia e te tohunga i roto i whanaunga tūmatanui mō te türanga atu i roto i te pāpāho, ahakoa tā ranei putanga hiko o te whakaputanga. kia kōrero tēnei kuputuhi e pā ana ki te kamupene, ona hua me ngā ratonga, hītori, ngā haurongo o rangatira whakahaere, me te whanaketanga.

Ki i tenei kuputuhi te pānga e hiahiatia ana, ka kua whakaputaina, kua i roto i te pāpāho, e kore e waiho te reira pānuitanga mārama. Bekgraunder - ko, te tuatahi o te katoa, te reta mōhiohio. kia whakaratohia Information rite tautika rite taea. Pehea ngā Ko reira, te teitei te tūponotanga o rauemi "i roto i te marama", aua, a ki te kukume tokanga atu ki te kamupene.

momo bekgraundera

Kairīpoata me te pr-kaiwhakahaere e rua ngā momo matua bekgraundera:

• ngā te tuhinga i roto i te press kete, mātārere mōkihi pārongo rangatōpū ranei. I roto i ētahi wā, ka taea e bekgraunder mahi rauemi rite whakamārama ki te tuku press. Katahi ia pahono ia ki o koutou pātai o te iwi nei i kite i te rauemi taketake.
• PR-kuputuhi, kōrero e pā ana ki te whakahaere rongo me ona whakahōunga, whanaketanga, auaha. I te tahi taime, i roto i te ara taua taea te whakaahuatia reira rite te hītori o te ora o te kamupene.

Ko te whakaaro o te kuputuhi mo te pāpāho

A, no te tukua ki te taiao kia whai pātai kairīpoata rongo autaia. Bekgraunder - Ko te ara ki te whakahoki kupu ki a ratou. Reira bekgraunder whakamahia mō ngā uiui kōrero poto e pā ana ki te whanaketanga o te kamupene o. Ko tōna whāinga matua - ki lhianga haamana'o te oraraa o te whakahaere, ki te whakapuaki ia ratou. Otiia e kore e te tenei tukanga whakamana i roto i te tikanga rarangatia, a tika, "i waenganui i nga rārangi". Me te whakautu ki ngā pātai akiaki, whakaatu ana te kamupene tona tūranga i roto i te mākete, me ki mahara te kaipānui.

bekgrundera pērā te tuku press

pinepine E rua ngā momo o tuhinga PR-whakaaro whakapoauau iwi ki kahore he mātauranga kairīpoata. Me kï reira e te tuku press - he rongo autaia, karanga, maha marutuna pūāhua. arotahi te reira i runga i te pane, me te catchiness o te kōwae tuatahi o te kuputuhi. I roto i tenei bekgraundere mutu ki reira, me te rongo, tahuna ana e ia, e kore te sensation. Ko te kōrero "ringa tuatahi", tali ki he ngaahi fehu'i, me te whakaahuatanga whāinga tenei. Heoi bekgraunder kia wahi o te tuku press, e he ahua o te tuhipoka whakamarama.

Ko te hanganga o te-kuputuhi PR

kia waiho tetahi kuputuhi he tīmatanga vahi, i roto etahi mōhiohio, ka arata'i te kaipānui ki whakatau. tenei katoa kia tika hanganga me whakatakotoria i roto i "i runga i te whata" ki hapu te pānga te manakohia. Kei raro ko te hanganga bekgraundera kanohi - hītori o te kamupene rite te katoa:

• Ko te mea tuatahi e hiahia ana koe ki te tīmata, - te rā o turanga o te kamupene. Ka whakaatu ana tēnei e hia tau mahi te reira i roto i te mākete, pera - ka whakapiki ake i te tohu o te whakawhirinaki.
• Wāhanga o te whanaketanga. I tenei wāhi ngā wā katoa ki te tapaea katoa tautoko i te wāhanga o te hanganga me te tipu o te whakahaere.
• Poutohu o te whakahaere, te whakaaro o tona hanganga, te whakaaro taketake.
• He aha te mea te whakahaere kāwanatanga i te wa nei.
• E wātea ana aha ngā hua me ngā ratonga i tenei ra i roto i te utu o te whakahaere.
• whakatutukitanga o te kamupene i roto i te ao pāpori, me te tahi atu o te hapori, tautoko moni e hāngai ana e etahi wāhanga o te taupori ranei whakawhanake pakihi me takitahi.
• Tuhinga mo te whanaketanga, te whakaaro rōpū whakahaere i runga i te heke mai e tata ana, me te tawhiti i runga i te take o te mahi o te kamupene.
• Te whakaahua i te take mo te angitu o te whakahaere, he aha tu te reira i roto i te whakataetae, kia rite ki te mana, me te roaa te whakawhirinaki o te iwi whānui.

I roto i te tikanga ki te whakaahua i te whakahaere o te paetukutuku te kamupene o ake te whakamahi i taua noa bekgraunder. E whakaratohia ana tauira i roto i te mōhiohio kamupene ipurangi katoa kāri pakihi e tiaki e pā ana ki to ratou ahua. Ka taea te whakamahi i tēnei kuputuhi e kore anake hoki te whakaputanga i roto i te pāpāho, engari ano hoki ki te kukume hoa pakihi, pūtea nui, kaihoko rarawe, a na i runga i.

Me pēhea te ki te tuhituhi bekgraunder

Writing PR-kuputuhi - mahi e titau te ruku hohonu ki te āhuatanga o te whakahaere, tona hītori me nga meka ngā o tona mahi. No okotahi me bekgraunder. Tauira o kamupene nui te āwhina ki te matau te mea kua hiahiatia i te kaituhi i roto i mau ana i roto i tenei mahi. Whakaaroa nga ngā, pehea me aha ki te tuhituhi i roto i tenei kuputuhi:

• kia tonu tenei kuputuhi kia whakatapua ki te kotahi anake kaupapa. Aita e hi'oraa e, ko te reira te aamu katoa o te kamupene, tika te hui kotahi ranei. Kotahi kaupapa, i rongoa te toenga mo te tahi atu tuhinga.
• kia rahi Tuhinga waenganui i 4-5 whārangi.
• Ko te nuinga o te kōrero e whakamahia ana - he meka e kore e taea te whawhati i.
• e tūtohu ana ki te fakalahi te kuputuhi o te ngā kauwhata, tepu, ngā tūtohi, rangahau, ngā mōhiohio tatauranga e pā ana i roto i te puka ataata. Mai te whakaaro o te tuhinga i roto i ngā mōhiohio-tohutoro, me ū koe ki te kitenga mo te kaiwhakamahi.
• Ehara i te mea e tika ana ki te whakaki i roto i te nui tuhinga o ngā motuhake, mārama ki te porohita kuiti o tohunga anake. kia wātea ki ngā kaipānui katoa Information.
• e kore e whakaaro Whaiaro uru ki te hanganga o te kuputuhi. Bekgraunder mōhiohio matua whāinga.
• Tenei kuputuhi Kua oti te tuhituhi i roto i te toru o nga tangata i roto i te kāhua pakihi.

rēhitatanga

titau Tetahi kuputuhi etahi tukatuka, tae atu bekgraunder. pukapuka Advertising (ranei kaua, ratou wahi) mo te whakaahuatanga o te paetukutuku e pā ana te kamupene o, kāri pakihi ki hoa pea - pe ko e hā te whakaaro o tenei pr-kuputuhi, i reira e te tahi mau whakaritenga mo reira. Na, i raro ko te torutoru ture pumau o te rēhita:

• Bekgraunder tuhituhia i runga i te panereta o te whakahaere. Ki te ko tenei me waiho te kuputuhi mo te pae i te iti rawa i te waitohu me te ingoa.
• wahi whakahauanga - te taitara me te iti-panekōrero.
• Kaupapa hipoki i roto i te bekgraundere, me tino whakaahuatia a mahi atu i roto i te taipitopito.
• Me te kuputuhi kia kōrero hakari, me ngā whakautu e te māngai tino mana o te whakahaere, i te mea te tumu parau o tenei bekgrundera.
• Ko te wahi whakamutunga o te kuputuhi kei te tikanga i roto i te whakatinanatanga kauwhata, Welcome ngā mahere, tepu, me ngā hoahoa.

He aha te mea he-pepa meka

Ko hoki te bekgraunderov momo te pepa meka. I roto i te nuinga o te wā ko reira te PR-kaiwhakahaere, kaituhi me kairīpoata he ahua o "pepa tinihanga" mo te tuhi i te rauemi mō te whakaputanga. titiro reira whārangi meka rite te kuputuhi whārangi-kotahi, ara ake, he rārangi o meka, kahore tetahi kōrero. Kei reira whakarāpopototanga poto o te whakahaere, ngā tūranga, ingoa o ārahi ngā tohunga me te kaimahi whakahaere, te rārangi o ngā hua me ngā ratonga i roto i täoro te kamupene o.

Ano i roto i te whārangi meka e taea te whakanohoia mōhiohio e pā ana ki te hītori o ngā rā nui i roto i te ora o nga tari whakahaere, wāhi me te peka, pūrongo i runga i hoko moni, tatauranga hihiri.

Ko te tikanga kīnaki whārangi meka te tuku press te bekgraunder matua ranei.