Kei hea ko te pai kararehe-pokapū i roto i Moscow

Stoke faatumuhia noa mīharo tenei ra puta noa i Russia. Ēnei toa e taea kitea e koe, kaore he aweretanga, i roto i nga pa nui. Stoke-pokapū i roto i Moscow i tenei ra i reira he maha rawa nui o ngā toa ki te hāngai nga reka, me te pūtea. Ko e founga ki te whiriwhiri i te pai o ratou, e kore e ara korero koe i te kaiarahi mātanga. I muri i te katoa, ko na tuakiri te ariā o te "pai" i roto i tenei horopaki e tohutohu taea tetahi kia he mahi rawa mihikore.

Me pēhea te ki te whakahoki i te pātai o te wahi te hua ko te pai, kei hea he raro i te wa ngā utu ki te kia te aroaro me te Whārangi huri rave rahi mau taime i roto i te marama? Noa tīpako koutou kararehe tino, e ka e hāngai ki o koutou reka whaiaro, engari pea tika mo te wāhi watea hoki koutou.

Ko te tuatahi oma-atu

e karangatia toa Stock hoki discounters, i te reo Ingarihi "hekenga" - hekenga. Kua mo ratou, ko reira mārama e hoko ratou hua i te hekenga. Nuinga maha Ko reira te ingoa e whakamahia ana i roto i te pā ana ki te ariā o "waitohu awakeri-pokapū kakahu." Moscow he fonu wahi e whakatinana mea i ngā kohinga tawhito. Ētahi toa faaaravihi, hei tauira, i roto i te taputapu whare, toe i nga wa o mua. Ranei ara wā, ki te aroaro o te faaipoiporaa, maha äta ki tetahi anake te kaiwhakanao. Pä i enei ngā taea e ki runga ki te 60-70% o te uara taketake.

Tenei ahua o te whānui horahia mahi i roto i Europa ko Amerika, i nei oho reira ki to tatou whenua. i roto i te tīmatanga o 2000 kakahu Stoke-pokapū tuatahi whakatuwheratia i roto i Moscow o tenei ra, i muri i neke atu i te 15 tau, torutoru o shoppers kaingākau taea whakaaro te ora, kahore enei discounters. Kei te mahi tonu Tau o toa whakatuwheratia i roto i taua wā. I roto ia ratou e taua roroa rite "Center Stock", "Fashion Bazaar".

rongonui

Ko te rongonui reira o te waikeri-pokapū i roto i te Moscow riro i te tau i ma'iri a'e nei. Na ka kua nui haere o ratou tau e rave rahi taime, a kua tupu te turanga kiritaki tino. I tua atu ki te tauhokohoko, i roto i Moscow whakatuwheratia ano me te puunaha rarawe. Taua "wholesalers" e maha hokona boutiques iti.

Hea te taua taonga

Stoke-pokapū i roto i Moscow e whakakiia i te whānuitanga o ngā matatiki. Fele tenei:

• Ko te toenga o te kohikohinga tawhito. E tata tonu ratou. I roto i te wa tiketike i roto i te warehouses he tonu 10-15% o taonga riro. He hoki wa iti angitu, ka hokona kore ake atu i te 80-70% o te hanga. whakaaro te raruraru te ki hei te wa ka whai toa 50% atu taonga neraskuplennogo ranei.

• Ko tētahi atu whiu o ahumahi hou, e e ngana ana ki te akakoromaki i te awhina o ururua - overproduction. I roto i taua āhuatanga, ka taea e te tuwhene haere tika tika ki discounters, bypassing nga toa parani. e kore e nohinohi ngā take pēnei i. I muri production - rawa he tukanga matamaha uaua.

• Products ki hokohoko kohakore,. E mea pinepine, kihai i tenei faaipoiporaa kite tangata atu atu i te kaiwhakanao. A tupu te reira e te mea nui iti ake i te pä tona tango.

• huarahi hē marketing, pānuitanga tano ore, merchandisers rawakore mahi i roto i te rohe hoko kia arahi ki te meka e te nui nui o ngā hua-te kounga teitei tonu neraskuplennym.

Tenei hua haere te ara roa i mua i te whiwhi koe ki te waikeri-pokapū i roto i Moscow. Manufacturer e whakaorangia hua ki te whare putunga, te wahi tomo te reira i te taonga waitohu matarohia. Mā te wahi o te kohinga, te toenga o nga matapihi, whakarite te whakahaere taonga he hoko ki pä iti. Nuinga o ngā wā i roto i taua Harema hokona te wahi nui o te kohinga taketake. mahue katoa e te te tuku ki te toa awakeri-pokapū. I roto i Moscow, lea e mohiotia pai enei ngā ki regulars, a taea te kitea taonga reira i utu hekenga nui, maha tuku iho te utu e 50-70% o te taketake.

Discounters wehewehe i waenganui i rua momo taketake: waina, tuku ano ki rite reo-waitohu, hoko e ratou nga hua o tetahi waitohu, me te maha no ki taua ngā kamupene-kaiwhakanao. Ko te momo tuarua - maha-waitohu, i konei whakawhiti hua o rama rerekē, a taea te rerekētanga e kore anake i roto i te utu, te kounga me te rongonui o te kaiwhakanao. kia hāngai ana taonga ki ngā wāhi rerekē o te ahumahi marama. I roto i taua gigamarketah maha taea kitea tino tetahi taonga e tika ana ki te kaihoko.

I roto i te Russia tenei ra, tuku i nga ra maha monobrand diskaunterovtakih rama rongonui, pērā i "Nike", "Reebok", "Benetton", "Adidas" me etahi atu.

awakeri Maha i roto i Moscow pea atu noa. I roto ia ratou e taua militants rite "Center Stock", "Center Discount", "Stoke Mania" me te tini ke atu.

Stoke-pokapū i roto i Moscow

Ehara i Koinei, e i roto i Moscow i reira e maha discounters rerekē.

Ko te taonga tino tae mai - "Center Stock" i roto i Moscow, whakatutuki mahi i raro - he "Center Stock":

• 123022, Moscow, ul. Rochdelskaya 15, p. 35.

• 105120, Moscow, ul. take Zolotorozhsky, d.40.

• 127015, Moscow, ul. 6 Butyrskaya.