Marketing Research. marketing Trade.

I roto i te tikanga ki te hanga whakatau e pā ana ki te mahi o te mākete, ka mea rangahau mākete. E mea faufaa no te kaipakihi me ngā kaimahi whakahaere o ratou hua.

Tomo i te mākete o tetahi hua titau haumi, maha nui. Te kaipakihi kaiwhakahaere ranei ki reira he he whakaaro e hāngai ana i runga i te pūmanawa e ka waiho tenei hua ngā i roto i te tono i roto i kiritaki.

Tenei whakaaro pūmanawa, tino maha e kore he he pūtake pono mō te haumi i te rota o te moni,. Me whakapumautia enei whakapae i te ako o te tono kiritaki i roto i te mākete, whanganga a te aroaro i roto i te whika i roto i te tikanga ki te tino whakaiti i te mōrea o te hui ngā.

Ki te tono koe i te ako hokohoko, ka e kia tū i te taumata ngaio tiketike, te mōrea o te withdrawal o te hua i runga i te mākete iti te maha nga wa i runga i.

Engari me mahara tonu te kaipakihi e te hokohoko - e ko, ngā mōhiohio e kore nei mahi, i roto i te mahi, he mea e taea, engari anake i roto i te "ringa" mohio. Kei Marketing o te maha ngā wāhanga:

1.Sbor raraunga.

rangahau 2.Utochnyayuschy.

3. Tātaritanga o raraunga.

mahere 4.Sostavlenie.

5.Vyrabotka tikanga rangahau.

pūrongo 6.Sostavlenie whakaahua i te whakaaro o te ako, ona whāinga me ngā tikanga, ngā kitenga me ngā tūtohutanga.

He wa e kai ana i te tukanga katoa, me te, i nga wa, he maumau nga hua. Ko e tino maumau i roto i tenei take e kore e taea te ingoa rite kia whakatau he kaipakihi i runga i te whakaingoatanga o te hua i runga i te mākete, me i te kaupapa o te kitenga tuatahi o te ako e hāngai ana i runga i to ratou wheako ratou.

I roto i te tahi mau umanga, mea rawa nui, whai tari hokohoko. Ko, homai te take hinengaro, he ētahi wā o ratou whakatau e kore rawa whāinga.

Hoki tenei take, tautautefito ki he taimi te whakaritea haumi nui, e tūtohu ana ki te tono ki te kamupene hokohoko motuhake.

Ki te tono hoko rangahau, tika nui ki te whiriwhiri i tetahi o nga kamupene motuhake i roto i te wāhanga o te whanaketanga rangatōpū ka whakapā ratou tohunga, e rite ana ki te whakawhiti kōrero mō te kōrero katoa e hiahia i roto i koe he tonu. tupu te reira e kua kua ratou kawea atu rangahau hokohoko rite a taea whakahere e koe he rauemi rite-hanga. Ki te kore ratou e whai taua raraunga, ka taka e ratou koe he tuku mo te pūrongo rangahau mākete hou i runga i tō tono.

Te nuinga o ngā kamupene consulting mahi i roto i te whakataetae rangahau hokohoko, kiritaki, hokohoko ahumahi, kaituku o taonga me ngā ratonga, tae atu ki ngā mana utu, hōtaka whakatairanga.

He maha ngā momo o te rangahau mākete:

- "hōpara" - ko te rangahau mākete, kawea nei i te aroaro o hanga o te whakatau kei te ranei whakamana te mahi motuhake. Ko te tikanga o te tūhura o te rangahau hokohoko ngā tātari o ngā raraunga tuarua, mātai take, ako o te wheako mua, me te mahi o nga rōpū arotahi, whakàro;

- "whakamārama" - he ako i roto i nei tohunga whakahoki nga pātai: Ko wai? He aha? A, no te? Kia pehea te? Hea? Te nuinga o ratou e whiwhi i te tikanga o te rangahau tēpu hokohoko, arotahi ngā rōpū, rangahau, whakamātautau whare. Heoi, ko te pātai aha? e kore e tenei ako hoatu te whakahoki tika (hei tauira, he aha te nui haere te hoko e whai ake nei i te whakataki o ngā hōtaka e mateakí?) ;

- "tūao" - he ako e tohu te tātari o ngā hononga take-pānga me te whakamāramatanga o ngā mahi me ngā whakatau e arahina ki nga hua o nāianei.