Me pēhea te ki te whakaora ia koe i te pānuitanga tuihono?

Mirioni o te iwi kore pānuitanga hōhā, ino e, ranei tika noa i runga i o ratou whakaaro. Mā te tenei kōwhiringa ka arahi ki te hononga atu pai ki pānui ipurangi.

Aukati raraunga e hiahiatia

Ko te pūtirotiro i tatou blockers pāme aunoa. Ki te atu ia ra e haere ana me te ake iwi ki te whakahohe i tēnei mahi i roto i te tikanga ki te tiaki ano i tono urutomo. I roto i tona pūrongo mō te 2015 Reuters Institute mo te Ako o Journalism mea e "whakamahi tonu pūmanawa motuhake e poraka pāme." 47% o te iwi ruritia i roto i te United States E ai ki te pūrongo, te tokomaha o te iwi i roto i te ao e hiahia ana ki te pehea o te pānuitanga kua nui, 200 miriona i roto i Mei whakamutunga tau.

Ki te tino ārai i te paru katoa i runga i te whatunga, me tango te pakanga tauine noa nui. Mahalo, ki te taea tino tatou whakangaro i te pānuitanga, katahi ka waiho i te nui rawa i roto i te hītori o te aroraa. Engari haere matou ki reira. Na, hanga-i roto i te Apple kua ārai ihirangi hiahiatia i runga i o koutou whakaaro katoa. Tenei oroko ake whai wāhitanga atu hoki te iwi, tuku ki a ratou te whakahaere i to ratou kaupapa i roto i ngā whārangi tukutuku, me te whakarato tiaki ki te tomo ki o pāme.

aroturuki Kaupapahere

ad ārai - e kore te mea he taone i roto i te ao hou. Henrik Sorensen Aasted neke atu i te 10 matahiti i teie nei i hanga te hōtaka Adblock taketake. He watea reira me te toronga rawa whai hua, Ka taea e te tangata te tiki me te rere i roto i tō pūtirotiro tukutuku. puta te hōtaka i roto i te tau 2002, me te kore i tonu ngaro tona hāngaitanga. He aha te take e memeha?

Ko te take matua e tīmata iwi ki te fifili ki te maka o horo'a Ipurangi, faataa i roto i te kupu kotahi - aroturuki. Kua piki whakamahi kamupene pānuitanga tuihono ki te huna i te kaiwhakamahi rite nui raraunga rite taea. I runga i te wahi o ngā kaiwhakakino kōrero tangi te iti rerekē. whakamahi rātou i ngā pūnaha tuku pānuitanga e aru i noa te kaupapa o ngā kaiwhakamahi puta noa i te whanuitanga o te Tukutuku Ao Whānui. pānuitanga Ipurangi tikanga ōrite te rapu rapu i roto i te pūtirotiro. I roto i te mau parau te tahi atu, i reira te aroturuki i te tangata o te moni. Shoshana Zuboff i Harvard Kura Pakihi ingoa tenei mahi rohe o "te moni o te mātakitaki."

kairangahau kite

Mahalo te faahoho'araa tino Tūrongo o tenei āhuatanga i hanga e IBM i roto i mahi ngātahi ki te u rangahau Aberdeen Group i 2013, ki te tā i te pānui parauhia te Big Datastillery. E whakaatu ana te hoahoa i te "ara o te kaupapa" kiore maihao te whakamahi i te Internet e aore. I tua atu, tohu reira pāpāho pāpori, me te tahi atu puna o raraunga, e whakamahi ana te pūtirotiro. mōhiohio tukatuka Katoa "rere" i roto i te "putorino". Ko te wahi o raro o te ara iahiko faahoho'ahia he taumata o "mä ngā kiritaki" me "arotautanga marketing". I roto i tenei rohe, i te raraunga "horahia ki runga i te mōhiti." Ia karaihe, e whakaaturia i runga i te pānui - he tangata tika e kore e ki te pai ki te farii i te mōhiohio me ia.

Advertising pānuitanga ngangare

Kairangahau he rangahau ki te kitea i roto i te aha whakatau iwi ki te tīmata te whakamahi i blockers matapihi pānuitanga whakahaere. ka mea He maha ngā kaiwhakamahi Internet rapu ratou te tauturu i te pūmanawa haumarutanga ki te karo "hē o ngā mōhiohio whaiaro."

Heoi, i te runga ake ka taea e tatou e faaoti e to tatou mana mākete i runga i te par ki pānui. Ko te aha e ki kia hoko matou?

Ko mau te whakahoki rawa ohie: hoki te pānuitanga mua e mauria e te whakaaro o ngä mōhiohio, e kore ki te tangohia ai ki runga ki te iwi, aroturuki nga nekehanga o ngā kaiwhakamahi o te Whatunga. I roto i te mau parau te tahi atu, mo te ad taua, e taea te kitea i roto i te ao tūturu. Ahakoa, ki te kore tatou e e rite pānuitanga e kua ki tonu i te makasini me aruaru kiriata, tatou i te iti rawa e mohio ana ratou tūranga ōhanga. whakarato ēnei karere mōhiohio e pā ana ki rama motuhake, engari faatura ratou te tūmataiti o ngā kaiwhakamahi, me te kore e tamata ki te pupuri i ara o ratou mahi.