"Piripi Morris" - e paowa hikareti i runga i fenua katoa

Ko te paerewa teitei o te ora atu i te mana'o haumaru he tangata i roto i te whenua, te raro te taumata o te kai o te waipiro me te tupeka. Kia aroha mai, te ahumahi tupeka me te waipiro i roto i Russia kore e taea ki te kino ngatahi. Ko tētahi o nga ingoa tino rongonui i roto i te ao o te ahumahi ko te kamupene "Piripi Morris" hikareti o tenei whakamahi waitohu i runga i fenua katoa. He tokomaha whakaaro "Piripi Morris" Corporation, i hanga i tona taonga i runga i te hauora me te ora o kaipaipa.

He hītori iti

Kua tupu te kamupene tupeka nui rawa i te toa kotahi whakatuwheratia i roto i te 1847 i roto i London, kahore tetahi i taua wa kaipakihi mohiotia Filipom Morrisom. Hoki te hawhe rau ko reira te mahi whānau-puritia anake, i arahina te kaiwhakarewa, a muri tana wahine me whanaunga. X века производство было перекуплено успешным бизнесменом Томсоном, начало наращивать обороты, а сигареты поставляли в том числе и королю Англии. Heoi, i te mutunga o X ahau X rautau production ko kaipakihi overbought angitu Thomson, timata ki te hanga whakauka me te homai hikareti tae te kingi o Ingarangi. I te wa ano rēhita te kamupene kei te rite te kaporeihana i roto i New York City mai ka wahi o te US.

Na kua i roto i te 1919, ano iti-mohiotia kamupene "Piripi Morris" hikareti i roto i tenei take e kua tino whakanuia i roto i te mākete, tino hokona atu e Ameliká. whakahaere Whakatuwheratia i roto i te United States kua homai hiringa hou ki te whanaketanga o te mākete tupeka me tukua waitohu tino ke Marlboro te ora o Ameliká me kua meinga wahi o to ratou ahurea.

Mai reira, haamata kaha horapa te kamupene puta noa i te ao. Ano, ko tona whakaaro te kaweake kore anake o taonga, engari ano hoki te whakahaere o te hanga i roto i te mara. Ki te rā, i reira he wheketere i Japan, te Czech Republic, Kazakhstan, Hungary, Greece, Indonesia, China, Colombia, Lithuania, te Netherlands, Ahitereiria, Pakistan ko Colombia. I roto i tenei take, i reira te mea i te haafifi kore ki te whakatuwhera i te hanga hou me te hopu o ngā tipu tupeka i raro i te ingoa "Piripi Morris". Hikareti o tenei e kore e huri i te reka me te noho ōrite hangaia i roto i Amerika.

"Piripi Morris" i roto i te Russian

kua puta "Piripi Morris" i roto i te Soviet Union i 1970. Timata ko te whakahaere o te tuatahi tahi-production ki te United States, a rite ki te hua i reira ko te waitohu hikareti "Apollo-Soyuz".

A mai 1977, ka anga nga raina hanga o whenua ngā o te wheketere tupeka Soviet ki te riro Marlboro hikareti.

ka te reira i nui i roto i te 1991, ka i roto i te urupare ki te tono mo te supply o te whenua o nga Sovietí, te kamupene tukua he rarawe hikareti uira. "Piripi Morris" tukua tonu 20 piriona hikareti - Tobacco ko te rōpū nui rawa i roto i te ao i taua wa.

Ki te rā, māngai te kamupene Russian "Piripi Morris" e rua production nui-tauine i roto i te Leningrad Region me te rohe Krasnodar, me te te whakahaere o "Sales Piripi Morris me Marketing", i te haepapa hoki te hokohoko, pānuitanga me te whakatairanga. Te kamupene American i roto i Russia kaimahi i tēnei wā e pā ana ki 4,000 iwi. I roto i te tau i roto i Russia hua 100 piriona hikareti.

Production o "Piripi Morris" hikareti me innovations hangarau

I roto i nga tau o te mahi mutu-kore kua whakawhanakehia ona ake waitohu o avaava, me pera me etahi rama rohe riro i roto i Itari, Indonesia ko Mexico. I roto i Russia, ko te rongonui "Apollo-Soyuz" me "Optima" tenei.

āhukahuka International o kaipaipa huri noa te ao kua riro te waitohu "Marlboro", L & M, "Chesterfield", "te Paremete", "Virginia".

I roto i te wāhanga o te kāwai utu reo - he hikareti, "Phillip Morris Blue," "i muri," "Muratti".

whakaoti Just te rārangi e pā ana ki te 20 ngā ingoa hua o.

Ko reira ngā i tukua tetahi o nga mea hou o te kamupene i roto i 2014, i te iQOS hikareti hiko. Kua okioki marketers kamupene i runga i nga ngā ahua, me te whakatairanga i te hua rite te pūrere e mau i te mōrearea raro o nga mōrea o kai paipa.

ngā hou

I roto i nga tau tata nei, ko te kaha tīmata i roto i te ao te whakatairanga o te withdrawal i nikotīni. Kua tangohia Russia te ture kati paowa i roto i nga wahi tūmatanui, waho tetahi pānuitanga, te wahi i reira ko te hikareti mahi kaipaipa ranei. e mea he e kia tukituki enei ngā rerekē haere te kamupene o, engari e kore e te te heke kitea "Piripi Morris" ua.

E ai ki ngā tatauranga mō te 2015, ko Russia i wahi wha i runga i te kohi o hikareti ia tangata. Mau ia anake Georgia, Peraruhia ko Makeronia, mahue tawhiti i muri katoa o Ahia me Africa.

Hei mau i te tūranga kaiārahi o te kamupene ko te kāwai hua rerekē i roto i te tikanga ki te tae te minenga mōrahi. piha Premium ngā te "pāremata" ranei "Marlboro", te kāwai utu toharite - hikareti "Piripi Morris kiato Blue" ranei "NEXT" ōhanga putanga - "Optima" me "Soyuz-Apollo". Hoki te wāhanga, e homai hiahia ki te innovations hangarau hou, whakaputaina ki tupeka whakawera hiko.

Ko te kamupene "Piripi Morris International" me ki tenei ra ko te rangatira te ao i roto i te whakaputa me te mākete o ngā hua tupeka me te tupeka. Ko matua hiahia i roto i te whakanui ake i hoko Guide, e ka mahi tikanga kore whakatö i paowa uaua atu te moka. Na i akina atu te kamupene kei te ki bet i runga i ngā whanaketanga hou, me te popularization kaha o ratou mahi.

I tua atu ki te tupeka production, kua roaa te kamupene he ingoa ao rite te kaitautoko matamua o te iwi "Tātai-1".