Pūmatuatanga mākete o Apple

Apple o, pea, te kamupene anake nei mākete pūmatuatanga he hiahia kaipakihi kore anake me kaitätari, engari ano hoki tangata noa. Ko e mo'oni, i tenei ra (tau, tekau tau) i reira e taea ki te wahi i ngā pūkete i ia tau, me te whiwhi moni, e taea e koe te hoko i te whenua katoa kamupene.

kua tipu pūmatuatanga o te kamupene tamau mo nga tau maha, me te te ngākau o te kaiarahi, haere ki te whāinga o te 1 trillion tara o te whakapaipai. Ka whakaaro tenei tuhinga pūmatuatanga o Apple i runga i nga tau. Kia pehea te tere tipu kamupene me nga āhuatanga kua whai wāhi.

Pūmatuatanga tae noa ki 2010

I teie mahana uaua ki te whakaaro i te taua mea, engari pūmatuatanga mākete o Apple mo te wā i 2000 ki te 2004 kihai i nui $ 10 piriona, i tona whakataetae matua i roto i te 1999 whakakake te pūmatuatanga o 601 piriona tāra. Ko wai kua e whakaaro e ka huri i tenei katoa tino.

Ko te wāhi koki i roto i te aamu i te kamupene o ko te tuku iPhone. Ko te atamai tuatahi ki te mata pa "mo te iwi" i te tinihanga. Ko te pai whakahaere o te kamupene i te wa o te tuku ko te waea $ 1 piriona mo te taha ki. Kua i te timatanga o 2008, nui haere tenei nui ki $ 3 piriona. I muri i tetahi 2 tau, i roto i te mutunga o 2010, ko te pai o te kamupene o te $ 4.7 piriona.

Na tenei tupu kua tutuki te kamupene, ahakoa te meka e te pāpāho me kaitätari i tika te whawhai pārongo ki a tatou, tonu tautohetohe e pā ana ki te tiango tata me te hiahia ki te hoko hea, te uara o i rerekē i roto i te whānuitanga o $ 220 i roto i te 2007 o tetahi.

Pūmatuatanga i roto i te wā i 2011 ki te 2013

ka ara atu heahea i roto i 2011 te āhuatanga. I taua wa o te ora i haere Stiv Dzhobs a ka iPhone 4s te hua hou o te kamupene. Ko reira ka, kua whakaaturia e Apple tupu inä, ko tona tere i 121%. tupu te kamupene tere atu i tetahi atu kaporeihana o te rārangi S & P 500.

Aue, kaitätari, a ka i kore kite (ranei whiriwhiria ki te tau'a ore). Media huri noa i te ao korerotia e koi (i te 4%) hinga hoko te iPod, engari te haehaa puku e pā ana ki te meka e hoko o iPhone - he hua Apple matua - tupu i 140%, i te mea teitei ake i te tupu o te ahumahi rite te katoa. I roto i te meka, kua haere iPhone hoko a tawhio noa te mākete, ka ko 4 wa ki runga ake i taua o nga kamupene atamai katoa ngā.

Hei whakaae te tupu tere o te kamupene, i reira nui ki te titiro i te āputa i roto i te maha o te pai i roto i te tau 2010 me te 2011. огласив тот факт, что акции Apple сильно недооценены и необходимо принять меры по повышению капитализации до 1,4 миллиарда долларов. I te mutunga o 2013 i hanga Raider rangatōpū Carl Ayken he tauākī nui, te mutunga kauwhau e kaha uara Apple hea a kia tango mehua ki te whakapiki ake i te pūmatuatanga ki 1.4 piriona tāra. Na ka karanga ia ano mo te whakapai ake o te hokinga te hōtaka ki te take o 150 piriona, engari Apple iho whakaarahia te pae ki te 200 piriona tāra.

Pūmatuatanga i roto i te wā i 2014 ki te 2016

ke radically i muri i te tukunga o te iPhone 6. Ko te tauira waea hou ki te whakaatu nui te āhuatanga kua whakahohea te kamupene ki te hopu share mākete nui, me te ano ake i whakapaipai. Na roto i te mutunga o 2015, Apple i te rāpihi kua 216 piriona tara i roto i te moni.

pūmatuatanga mākete o Apple i te timatanga o 2015 moni ki $ 700 piriona, i te mea he record tuatahi mo te kamupene, kua hokona, ka hokona i runga i te utu kararehe nei hea. Ko te tupu rerekē. He tau i muri mai, te kamupene pakanga iho a poto ngaro te taitara o te kamupene tino utu. Rite kotahi ra.

Ko te pito tuatahi o 2015 me 2016 ko te taumata mo te kamupene. Kua whakahaere Apple ki te whiwhi 18,02 piriona me 18,36 piriona aua. Na roto i te mutunga o te pūmatuatanga o te kamupene noho kua i te tūnga i roto i te tara 736 piriona, i tukua ki a ia kia te kamupene tino faufaa i roto i te ao, me te waitohu tino utu.

Pūmatuatanga Apple mō te 2017

Hea timata āhuatanga kaha ki te whakawhanake i tēnei tau. I teie mahana, kua nui pūmatuatanga o Apple te tohu o $ 800 piriona. I kauwhautia tenei e CEO Tim Kuk i runga i Rātū, Haratua 9 tenei tau. I roto i te uara hokohoko ia share moni ki 153 tara o tetahi,. Tapeke i roto i te tohanga neke atu i te 5 piriona o te peeke.

No te whakarite, i te wa ano, pūmatuatanga te kamupene o Alphabet mauhere 652 piriona me 533 piriona Microsoft. whakaatu Apple tonu te hua tonu i roto i te hua, me tenei ahakoa te meka e kua hinga hoko o etahi hua matua. Ko te kupu, kua heke e 1% iPhone hoko mo te wa tuatahi i roto i te aamu. Otiia i raro 13% iPad hoko.

I te wa ano, ke mārika i kaitätari me whai pānga huru. I mua katoa i whai wāhi i roto i te mākete peeke, korero e pā ana ki te o taetuí kamupene me kihai i whakapono i roto i tona angitu, a inaianei ia o ratou waiata ona whakamoemiti.

Peresideni o LibertyView Capital Whakahaere Rick Meckler whakamoemiti te kamupene mo te whai wāhi ki te mau tonu i te taua tūranga teitei, i te he i te nui iti whānuitanga o ngā hua, me te ki te mau tonu i te taha, tukunoa'i angitu whakataetae.

te pai kupenga a Apple i roto i te hauwhā tuarua whakatika i tata 5%. moni o te kamupene mo te taha ki moni ki tata $ 53 piriona. No te whakarite, i roto i te 2016 e tu ana i tenei ahua i te 50 piriona tāra.

Tuhinga mō te tipu ake

Ki te whakapono koe i te matapae o kaitätari, ka te hoko tīmata tika Apple. Ki te haere tonu te faahitiraa o te kamupene ki te tupu i te tere taua rite inaianei, kia nui te pūmatuatanga mākete o te kamupene te tohu o $ 1 trillion i tēnei tau. Tenei kaitātari whakaaro Brian White, e kerēme e ka whakatika utu kararehe o Apple ki 202 tara ia share i tēnei tau.

kia utu reira ano whakarongo ki te tipu i te kamupene o roto i te wā i te ngahuru 2016 ki Mei 2017, e taea te kite i tata te 50% hua. Ano, noho Apple 4% o te S & P 500, te whakapaipai katoa o e moni ki tata 22 trillion tara. kia te whakakōkī matua mō te tupu i te tau iPhone X.

E taea te hoko Apple mo tona moni?

Ko tenei pātai o te moni ki tokomaha. I runga i te Internet i reira he rota o whakairoiro ataahua, e whakaatu ana matou e taea e Apple hoko mo ratou moni.

• Ki te hiahiatia, e taea tino Apple tahuri te mākete kai nohopuku, haruhia i o Starbucks (84 piriona), te "McDonald o" (93 piriona) me te i roto i te tua tango i te Dunkin 'faraoa (5.3 piriona). I te wa ano, Apple ka tukua ano.
• Te riroraa i te tino utu i roto i te aamu o te waitohu, Apple taea te hoko ia i tetahi atu o te taua waitohu rongonui. Hei tauira, "Coca-cola", e utu tata $ 180 piriona. Rānei, e hiahiatia atu te tahi mea "aporo" o te kaporeihana - te kamupene "Disney". Ko tōna utu he 202 piriona tāra.
• ahumahi automotive. Ko tētahi atu tauira e pea mo te kamupene - te hoko o tetahi automaker ki te whakawhanake i tētahi pūnaha mana waka unmanned hanga koutou ake hokohoko ratonga i runga i tikanga über ranei.
• Na hopea. Apple taea kimi hangarau ki ētahi atu IT-kamupene hoko noa ratou. Apple taea te hoko Spotify, ki te whakawhanake i te Apple Music kahore whakataetae. Taea te hoko Nokia Here, ki te whakawhanake i ō rātou ake mahi whakamahere. Apple i nui te moni noa ki ngā Adobe me Sony.

Whakataurite Apple ki pūmatuatanga o kamupene Russian

Katoa tau, ina tupu pūmatuatanga o Apple me whakatakoto ana te rekoata hou, te pae e pā ana te hopoia ki te kaupapa o Apple, te utu whakairoiro ataahua, e whakataurite Apple moni me ētahi atu kamupene. A whakamutunga tau, ina kua tupu pūmatuatanga mākete te kamupene o ki te taumata o 724 piriona tāra.

Hoki tatou whakarite tino ngā Apple ki kamupene Russian. Hei tauira, pūmatuatanga o te kamupene "Gazprom" Ko anake 1/13 o te pūmatuatanga mākete o Apple. Hea whakaritea āhuatanga pouri te ki te Tiaki Bank (pūmatuatanga 21 ppb) ranei "megaphone" (pūmatuatanga 9.5 piriona).

Ko te pūmatuatanga o Apple i rite ki te mākete kararehe o te

Mai e korero tatou e pā ana ki te meka e kamupene tino utu o Apple i te ao, he aha, i roto i te tua ki te hoko o rama, me kamupene e kore e e whai i te patu i te whenua o te hoko. I roto i te 2014, ko te Internet tonu o te kupu matua ātaahua - "nui Apple pūmatuatanga te pūmatuatanga o Russia." puta tuhinga rite ana i roto i te whatunga i muri ka mea ārahi Bloomberg TV e hokona Apple o, ka waiho reira taea ki te hoko i roto i te mākete kararehe katoa i roto i Russia me i te wa ano e haere atu ki te hoko iPhone 6 tauira mo ia tangata Russian.

I roto i te tika kia tuhia te reira e ko tenei e kore anake e tika ana ki te tupu o "aporo", engari ano hoki i te mea o te hinga o te ōhanga Russian. Ahakoa mua, i roto i 2012, ka ko pūmatuatanga o Apple anake $ 400 piriona, he taea ki te ringa i te hoko o Kariki kē te "aporo" kaporeihana. Ko wai e matau ana te tini o ake ka rapua e tau i mua i te rā, ka e whai Apple moni nui atu i te ao katoa.