Tuhinga: Whārangi o ngā momo me te whakarōpūtanga

E huaina ana te hua kohia i roto i te rōpū i hanga e te rite ki to ratou faitatau rite ki tetahi atu ranei huanga "ngā".

awhe momo

pae te wehenga tikanga i runga i te meka nei ratou e hanga e, ngā koloa me ngā rōpū ahumahi.

riro mahi ahumahi te hua o te kamupene ahumahi e rave rahi kamupene mahi i roto i te ahumahi taua ranei. Tenei ahua o ngā mōhio te kamupene ake, a kua runga i te pūtake o ona whakahaere hokohoko rarawe, me te hokohoko takitahi hanga ona ngā.

Types ngā o ako me te whakamahi i roto i o ratou mahi i roto i te hokohoko, mai to ratou mahi, ko ki te whakarite i te whakatairanga ähua me te hua.

i huaina ngā Hua ko te kotahi te aroaro e te i roto i te toa rarawe, me te hokohoko. Ko, ko reira te taonga e kua hokona i roto i te wahi kotahi, whakaputaina e rave rahi kaiwhakanao me te whai take rerekē. He āhuatanga i reira te whānuitanga hua fakafofonga'i e nga hua o tetahi kaiwhakanao, hei tauira, i roto i ngā toa hokohoko.

Hoki ngā taketake, ratou whānuitanga me te hanganga tika pānga pērā āhuatanga rite kiritaki tono, ona dynamics me ngā.

Products o takenga rerekē, whakaarohia i runga i te mākete ki te whakatau i te taua whakaritenga, ka karanga te rārangi kiritaki koloa. kia rerekē ēnei hua i runga i ngā tawhā takitahi utu ranei.

He aha te mea te whanui o taonga

āhuatanga tēnei wā e te meka pehea momo tino i hanga ngā o ngā hua whakatau nga tūmanako me ngā hiahia o ngā kiritaki. I runga i te āhua o koutou e taea e whakaahua te whanui o taonga, wehewehe taputapu:

• ohie;
• matatini;
• rōpū;
• tohatoha;
• e pā ana;
• whakauru.

enei momo katoa o ngā, kua whakaahuatia ratou āhuatanga motuhake me peculiarities i roto i te kōrero atu i raro.

Ngā āhuatanga o te whānuitanga o subgroups

Ki te tuku te tūemi e te kaiwhakanao he hinonga arumoni ranei, e taea te whakarōpūtia rite ki te maha itinga o pūāhua (i roto i te toru), e karangatia ana ko ohie. tuhia tēnei whakamāramatanga i roto i manuhiri. He maha toa, hiahia te whakatinanatanga o FMCG, kei te petipeti i runga i te whānuitanga. awhe momo tei hoki i runga i te taumata moni o kiritaki.

Kaihoko e hanga tenei ahua o te awhe, tatau i runga i kiritaki ki moni iti, me whai ratou pakihi i roto i o ratou wahi o te noho. He tauira ko te toa kainga hoko taro.

I roto i te take i reira e taea te hanga te whakarōpū mo ake tohu, korero e pā ana ki te whānui matatini. momo rerekē o retailers nui (hokomaha, hypermarkets), me te pokapū tohatoha hanga i te whānuitanga o tenei momo.

He momo o ngā hua

ngā te whānuitanga rahi o ngā hua e te āhuatanga noa whakaturia o ngā āhuatanga ranei. E mea pinepine, he tohu e pā ana ki te taumahinga whakaaro pāpori ranei enei. I runga i te pūtake o te puka tata-whānui o anga whakahaere.

A, no te ngā i te whānuitanga o ngā hua, he maha nui o ngā momo, e karangatia ana ko fafauhia. Ēnei hua whānui puta i roto i ngā toa motuhake. Here, tuku te kaihoko i te momo o rama, iti-rōpū, me ngā momo o taonga, ratou momo me ingoa. He āhuatanga o te awhe whänui riro maha āhua iti o ngā rōpū, e kua ngā taonga rite.

Āhuatanga whakakapi me te hokohoko whānui

whānui te rere - he taonga, ana ki te āpiti nei mahi, e ko, e kore ko to ratou hoko i te puna matua o te moni o te whakahaere. He tauira o tenei ahua o te whakahaere o te mahi hokohoko - te aroaro o te hopi, me te tahi atu taonga whare i roto i te faretoa.

Ko te whānuitanga o te momo whakauru he momo rawa nui o ngā hua ki rerekē whakaaro mahi. whakamahia ana tēnei huarahi te toa whakahere hua e rua kai, me te kai-kore.

Ētahi momo o te awhe

More whakarōpū taipitopito titore rave rahi ngā kāwai, e kua wehea ki ngā. awhe momo, e hāngai ana i runga i te meka pehea te pai te whakatau ratou nga whakaritenga, ko e whai ake:

• Kouma - i roto i ona hua anga tapaea e kua hangaia ki te whakatau āta nga kiritaki, e whai wāhi ana ki te whakatutuki i ngā whāinga i te kamupene o.
• Tino pai - he hua e tika ana e kore e e whakatau anake te hiahia o te kiritaki, engari ano ka whai hua hoki ratou mo tona hanganga. Ko te pau o tenei ahua o Whārangi roto i te meka e kua heke te utu hoahoa, whakaputa me te hoko o ona hua ki te iti. Tūemi e pā ana ki te whānuitanga tino arotau, he reira tino whakataetae.

I runga anō i te aha ngā hiahia hangaia ki tutataki te whānuitanga, i te reira i huaina:

• tūturu;
• tonutia.

huru no te tuatahi e te meka e he wātea i te kaiwhakanao he whakahaere hokohoko ranei nga taonga e tika ana.

Ko te tuarua ko te rārangi o ngā hua e ka makona kore ano puta (mohio a) Me.

taonga Range me minamina ana

Tei te pai-oranga o tetahi kamupene i runga i te whānuitanga ki nei tutuki reira nga ngākau nuitanga o te hua kiritaki. awe te hiahia e te maha o ngā āhuatanga, tae atu pāpori-ōhanga, taupori, arumoni, me te pütahitanga, motu, me te te pānga rauhanga wā ruarua.

whakaaro te ara pai ki te pupuri i te taiva ore o kiritaki auau, me te riro pūkete hou te whakahoutanga me te roha o te awhe. Heoi, i runga i te pūtake o te āhua o hou ngā hua Are, ratou kua wehea ki te whai ake i ngā rōpū:

1. Mutu hou.
2. whakapaitanga pehia.
3. Whakarerekē.
4. minamina ana mākete Hua.

He mea tika ki te wehewehe i te ariā o "hou", me te "whakarerekētia" hua. whakaaro te whakahou hua te ki hei te ao hou, me te huri i ona āhuatanga ranei ki te whakakapi a ratou - ko te whakarerekētanga tenei. I tua atu, i te āhuatanga i roto i nei mai i te hua hou i roto i, me te haere tonu ki te whakaputa tawhito, whakaaro rite pārōnaki.