Founga o wehewehe te hinonga ture, taonga, ratonga, mahi (whakaahuatanga, definition me te rārangi)

he tikanga hinonga ture o te tautuhi no ki te kāwai o mana hinengaro. He tonu o te tinihanga te ao: pukapuka, tuhinga, kōrero, ara waiata, me ētahi atu marketing poi he kahore okotahi. "Parasitizing whakataetae" me te whakamahi o tetahi waitohu - te mau ohipa tino rongonui i roto i te ao o te pakihi. Mō ētahi atu pārongo e pā ana ki te mea he tikanga o te wehewehe me te pehea e tiakina ratou ture, ka kia kōrero atu.

ariā

I roto i te ao whakataetae hiahia tangata katoa ki te "tu i roto i" ki te kia kitea i roto i te tahi atu kamupene e hua (whakarato) he hua rite (ratonga). He tikanga o te wehewehe enei whāinga.

e kore e Civil Code hoatu he ingoa mōhiohio te whakatakiruatanga o, engari anake whakaahua ana etahi o ratou whakaaro. Ko te hape ki te whakamahi i te ariā o "tikanga o te tautuhi o ngā hua o te mahi hinengaro." Hei tauira, tono he parau taua ki ngā hōtaka rorohiko, etahi bestsellers, kiriata, me ētahi atu E tiakina ratou e ture manatārua me te kahore ki te mahi ki te ōhanga i kore.

Ki te hanga tenei mārama atu, hoatu tatou he tauira. Famous pukapuka Harry Potter i te putanga Ingarihi whakaputaina ki te tetahi hipoki, i e whakaaturia ana te kaiwhakaari e te whakatangihanga a te huru tuhituhi rongonui. Ia tae ano te tohu kura "Hoggvarts". tahi tenei hipoki ki te pukapuka, a ka taka i raro i te kāwai "tikanga o te tautuhi o ngā hua o te mahi hinengaro." Tāruatia te kuputuhi i waho tenei "anga" Ka kia ano hara manatārua. Ko te kerēme mō te kino rawa, e homai i te kaituhi o te pukapuka, e kore te kamupene e whakaputa ai.

Te paraparau nei tatou e pā ana ki te tikanga o te wehewehe o te hinonga ture.

momo

ture Russian whakarato wha momo:

• Ingoa waitohu.
• Tohu.
• ti'araa Commercial.
• He he hingoa o takenga.

e kore e Geographic 'kāinga' hua hoatu motuhake ki te kaiwhakanao te tika ki te whakamahi i. whakamahia ana tēnei kāwai te ki te tiaki i kiritaki i ngā mōhiohio tinihanga.

"Mai i wahie?"

Ko te tauira i konei. kaihanga honi maha taea tuhituhi i runga i o ratou hua "Made i roto i te Altai." Kei te whakapono te reira e ko tetahi o nga rohe kaiao ma o to matou whenua tenei. Products amo te tapanga ka waiho i roto i te tono nui i roto i ngā rōpū hua kai.

Heoi, nga pi 'mahi' i roto i te Chelyabinsk i reira te rota o hinonga metallurgical. Ko te whakauru o te wahi o te take mai o taonga he kiritaki tinihanga.

Kahore he tangata e whai i te tika motuhake ki te whakamahi i "Made i roto i te Altai." Tetahi kamupene e hua hua i roto i te rohe, e taea te tono i te reira ki te tākai.

tika motuhake

titau te Waehere Civil etahi iwi (rangatira) ki te whai mana motuhake ki te tikanga o te wehewehe. Ka taea e ratou te whakamahi ratou i runga i to koutou ake:

• A opere hua ki te waitohu motuhake.
• Rāhui tukua te whakamahi o tohu ranei.

I aha wāhi mai ki te pānga i te tika motuhake?

wehewehe puta hoki ngā take. Runga anō i tenei, kua homai he tetahi ahua o te tika motuhake ki te tangata i raro i etahi tikanga:

• Mā te whakamahi i te ingoa waitohu - i muri i te rēhitatanga kāwanatanga o ture. tangata me tona whakaurua i roto i te Unified.
• Matau ki rama, tohu, appellations o takenga - i muri i whakaae Rospatent.
• I runga i te whakapakoko arumoni - i te wa o te rironga o te rongo i roto i te wāhi ngā.

I muri i te whakaoti ngā tukanga katoa mai anake e tika ana ki te whakamahi i te logo, waitohu, ingoa, me ētahi atu Tenei te tikanga e waho te mana o te rangatira, ko te ture ki te whakamahi i tetahi ti'araa arai i roto i te pānuitanga, i runga i te hua, ki runga ki nga rauemi ipurangi, me ētahi atu

Ko te wā o te tika motuhake

Ko he ki te mea e he reira wa nui ki te "tĭtĭ i roto i" waitohu waitohu i roto i Rospatent, me te tika anake hoatu ki a ia mo te ora. Waitohu Aukatihia ai i muri i te 10 tau, te kore te atu i te reira.

Ko te tika ki mōnehu ti'araa arumoni i muri i te mate o te rongonui o te kamupene i roto i te wāhi ngā. Ingoa waitohu mutu ki te whai pānga i muri i te toremi whakariterite anō ranei o te hinonga.

Me pēhea te ki te tiaki i nga tika motuhake ki te tikanga o te wehewehe io taonga me ngā ratonga?

Hei tiaki i te tika ki te whakamahi i te waitohu i te ingoa o te ara e whai ake nei ranei:

• Karanga ki te Federal Antimonopoly Ratonga.
• Na roto i te marae.
• Tono Rospatent.

Last i runga i te rārangi o te mana tūmatanui he kawenga mō ngā take totohe e pā ana ki te whakamahi o TK. Hei tauira, whakapae tetahi kamupene e o tinihanga o te tahi atu ona rama. Ko whakakahore ia tetahi he, me te kerēme e hangaia takitahi ratou waitohu. Huaputa - he tono ki Rospatent, e ka tirohia i te huru o te take, me te tuku rauemi ki te marae.

Anti-Heretaunga ki Ratonga ki te te tiaki i hua ki whakataetae taurite (ture "kape" hua, tohu, me ētahi atu).

I roto i tetahi take, te kaipakihi, i roto i te faatura o e takahi te tika anake ki nga tikanga o te wehewehe, kia tono ki te marae mo te utu mo te kino moni atu ranei (hei tauira, ngaronga o te ingoa).

tangata ture

Wehewehe te hinonga ture ki te kawe i roto i etahi wāhi me ngā ingoa, e me tika ngā i te puka ture o te whakahaere. Hei tauira, te kamupene "Avangard", ranei MUP "Gorseti" etc.

I tua atu, e pā ana wehewehe ki taonga me ngā ratonga, tohu me rama. Ētahi atu e pā ana ki taua.

tohu hokohoko tohu ranei: he aha te mea te rerekētanga?

Waitohu - he tikanga ā-waha whakahauanga o wehewehe. Kei:

• ingoa Hua.
• raraunga o kaihanga.
• Tautukunga ki paerewa.
• Te hanganga me te āhuatanga o te hua.
• Ētahi atu mōhiohio whakahauanga (hei tauira, ngā mōhiohio e pā ana ki pūmate me whakatūpatotanga haumaru).

Waitohu - Ko te whakaahuatanga hua i runga i te tākai, tapanga, me ētahi atu I roto i te mau parau te tahi atu, mōhiohio e pā ana ki te mea tatou e hoko.

Waitohu (waitohu) - he ti'araa e titore tetahi hua i tetahi rite. pai ia te tiaki ture, me te kia rēhita ki Rospatent. Hei tauira, kawhe "Nescafe" Chocolate "Babaev," etc. Ka taea e roto i waha, whakairoiro, atu atu mōhiohio rōrahi ranei, engari e kore e whai raraunga i runga i te hua ano.

"Apple" ranei "Favorite" - e kore e taea te rēhita?

Kua kua mea matou e no te waitohu ki te tikanga o te tuakiri me te hua o te taonga hinengaro. Otiia tonu ko reira taea ki te rēhita rite te waitohu? Ture, i reira he whāititanga o ngā tūemi e kore e taea te whakamahi:

• whakaurua te ingoa i ki te whakamahi whānui i roto i te ti'araa o etahi ngā kāwai o taonga. Hei tauira, te "wai", "Coffee", me ētahi atu
• tohu tikanga me ngā.
• Ingoa o te kounga o taonga, ratou āhuatanga, me ētahi atu "Delicious", "hou", me ētahi atu
• puka Tāuke o taonga, e whakatau tona taonga. Hei tauira, kotahi image o te pōro i te kaiwhakanao o te hua.

Katoa o nga tūemi i runga kia whakaurua i roto i te logo ingoa ranei, ki te kore e ratou tino i roto i reira.

Koe e kore e hoki e taea te whakamahi i ngā pūāhua e titiro rite te tohu kāwanatanga. Ka taea e ratou takihala'i tangata.

I roto i te runga i whakaaetanga ao i roto i te tohu e kore ai e whakamahia:

• Kara, mau tapa'o o ētahi atu whenua.
• whakapotonga Official o ngā rōpū o te ao. Hei tauira, te UN, te OSCE, me ētahi atu
• Official kekeno, tohu, huru etc.

I tua atu, ki te he katoa o enei āhuatanga, e kua konatunatua ki a ratou, pērā i kore e taea te whakamahi i te waitohu. Hei tauira, he discoloration iti o te tohu UN, me ētahi atu Ka taea te whakamahi ratou rite te huānga tohu anake ki whakamanatanga mōhiohio.

Kei te riria te reira ki te rēhita rite TK huānga o ahurea tuku iho, whakapakoko ta'etāú, me te hunga e taea e takihala'i. Koe e kore e hoki e taea te tuhi aua waitohu e e te whakamahia kē i roto i ētahi atu whenua.

Ka taea te whakamahi i te whakapakoko i roto i te tahi atu rōpū o ngā hua. Hei tauira, whakaaetia te whakamahi o te schematic o te kopere i roto i te waitohu o te pütea aroha te ki te whakamahi i ka hanga i te wheketere waitohu monamona.

Kei te araia ano te reira ki te rēhita i te tikanga o te wehewehe io taonga:

• Ki te kei o ratou ingoa te pai-mohiotia ingoa, ingoa, ingoakē.
• I roto i te pikitia i reira ko nga whakaahua o tuakiri rongonui me tangata i waho i te whakaaetanga o te iwi ranei whanaunga.
• E hāngai ana ratou i runga i nga mahi o te pūtaiao, toi, me ētahi atu

Rēhita TK

I roto i te tikanga ki te whakapumautia ōkawa ona ake waitohu, me koutou:

1. Te whakatau i te whakaaro o TK.
2. Te whakawhanake me te hanga i te logo.
3. Tirohia pātengi raraunga Rospatent aroaro o tohu rite rēhita.
4. Tika i roto i te take o te logo ōrite te tahi atu.
5. Hoatu tahi he mōkihi o ngā tuhinga mō te rēhita o TK.
6. Post raraunga ki Rospatent.
7. Haere tuhinga haumarutanga.
8. Kuhua te rēhitatanga waitohu o te hua të whäwhäria o te hinonga.

O te akoranga, he moni e tika ana, me te wa i nga ngā tukanga katoa, engari te hua ka waiho he taurangi o te tiaki o ngā tika rawa.

Hapa i roto i te hanga, me te rēhita o te TK

hape nui e kaipakihi i te rēhita o TK:

1. whakaaroaro iti o te whakaaro o te whakamahi o te logo.
2. Tona koha.
3. Tiaki i roto i te rēhitatanga. Kotahi tukanga hāunga utu ture e pā ana ki te 30 mano. Moni. E rave rahi te whakaora me te hanga i te logo ki te pikitia, me te tuhituhinga i roto i te Monolith kotahi. Tiro Ritua o tetahi o te tahi atu e kore e ofati i te tika ki ngā hua o te mahi hinengaro me te tikanga o te wehewehe.
4. Whakaorangia te wā rapu mō whakapakoko ōrite, me te rite. Kaua e titiro mo Rospatent.