Waitohu: te tikanga o te papakupu whakamarama

Ka taea te tāutuhia te maha o ngā ratonga, hua, nga wahi, a tae noa mau taata rite rama. I roto i te māramatanga o te nuinga o te iwi te tikanga o tenei e faaite ratou etahi āhuatanga me viretu e hanga e mōhiotia ratou me rerekē i ētahi atu. Kei te tautuhi hoki i te kupu "waitohu" rite te waitohu ki te huinga o ngā uara me ngā huanga i te hunga whai pānga ki te kiritaki. arotahi te ngako rawa o te ariā kei te matua ki runga ki a ia. E kore e te waitohu i te tīariari i te pae tino, ko reira anake te perception o te hua i roto i te hinengaro o te kaihoko. Ko te waitohu me te ingoa o te take i roto i te tirohanga o te huinga whakamutunga o uara. tautuhi ratou tenei ranei e waitohu. He aha te tikanga o te kupu kia rite ki te papakupu whakamarama ārahi? A feruri i te tumu mau o te ariā i roto i te taipitopito ake i runga i te pūtake o taua.

"Brand" i roto i te Papakupu o SA Kuznetsova

Tenei whakaputanga tautuhi "waitohu" rite te waitohu, i runga i nei i te kaihoko e taea kitea te kaihanga o ngā taonga. Ko te kupu mai i te waitohu Ingarihi. Translation - waitohu, ingoa waitohu. E pā ana te reira ki te ira tangata tautāne.

He whakaaro e te kupu kua he takenga Scandinavian. Mai nga ra o nga Vikings i whakamahia ai ki te tikanga o "te waitohu mo te kararehe." I roto i rite ki te tohu o te tohu hokohoko kore e (te tikanga i roto i ngā horopaki rerekē reira haapapu) i he momotuhi whakapumautia me mana ā-ture kotahi. Heoi, tiaki tenei hua e te ture ingoa te kamupene o (tona ariā), e ngā te mahara pāpori o nga tini rite tahi ranei.

"Brand" e me Dictionary Modern nui o te Reo Russian (2012)

I roto i tenei putanga i reira e rua whakamāramatanga taketake o te kupu:

1. Waitohu image o te ahanoa / takahanga ranei; image.
2. hua waitohu he hua i roto i te puka o te pai, e kua he ingoa nui i roto i kiritaki ranei.

Te tikanga o te kupu "waitohu" mo te papakupu whakamārama taea ki a koe te whakawhānui i te māramatanga o te ariā i te utu o taurite. He taea "tapanga" he whakamāramatanga o te logo whakapiri ranei kei i runga i ia kape o te hua tukua.

"Brand" i roto i te papakupu o ngā o Fine Arts (2012)

tautuhia te ariā o "waitohu" te rite te waitohu, tohu tohu ratonga ranei. Pūtake o takenga - te kupu Ingarihi waitohu. Ko te whakamāoritanga o tona uara - te taupae. Mā te whakamahi i te ariā rā hoki ki Ihipa i tahito ra. hoatu Manufacturers te waitohu i runga i nga pereki i hanga e ratou. Branding ahanoa ko ki te tu i roto i roto i te momo. whiwhi ia i te tuakiri, me te te hāngai ana maimoatanga motuhake o ētahi atu. Ko te ariā ture o "waitohu" (te mea e te kupu, ko reira mārama puta noa taua wa) i whakaritea i roto i Ingarangi i te 1266. Ko te take, ko e te ture e hiahiatia ana e te kaihanga taro decals i runga i o ratou hua katoa.

Kei te whakamahia hoki te waitohu mo te whakaaro o te pānuitanga ki te waihanga tono mō taonga me ngā ratonga, me te rite ratou whakatairanga o te toi, me te tuhinga.

"Brand" i roto i te papakupu o tamarikitanga piua

kia rerekē te uara o etahi kupu i waenganui i nga whakatupuranga. Hei tauira, i roto i te papakupu o te tamarikitanga piua "waitohu" e tautuhia e rua ngā:

1. kaihanga nui waitohu (mohiotia hoki).
2. Company waitohu ranei.

E ai ki nga raraunga i runga i te Etymology, nama te kupu i roto i te reo Russian i roto i te mutunga o nga 1990 i te reo Ingarihi, kua mai riro whakamahi whānui, me te maha rerekē o ngā uara i runga i te horopaki rānei. Ko te tino rongonui ko te rōpū ki te ariā o "waitohu." E mea pinepine te mea he tau toharite, te whakamahi i te wā "waitohu". Te tikanga o nga kupu, Heoi, hāngai ki te ariā o wāhanga anake, kia rite ki kitea e te papakupu raraunga.

"Brand" rite ki te papakupu whakamārama o te reo Russian o te rau tau XXI

tautuhia Meaning o te kupu "waitohu" o te papakupu whakamārama o te rautau 21 kei te rite "waitohu". Nuinga o ngā wā ko reira he hua-te kounga tiketike i hanga mohiotia e te kaiwhakanao.

mahara Public titore te waitohu rite te hua, kamupene ariā o te katoa taimaha o ratou ake ahua ranei. He he hoahoa e titore reira i runga i te mākete. Kāhua, tākai, whakairoiro, logos, me hangarau rongorau he wāhanga faufaa. hanga waitohu (te tikanga o te kupu kia rite titau te reira) te ki te wehewehe i ia hua hou i te whakakapi kiritaki. I tua atu, i reira e etahi ture mo te angitu tūnga o te hua i runga i te mākete. whakaturia ratou ia motu hei whakapumautia waitohu. Ko ētahi o ēnei:

• tuakiri;
• tautukunga ki te rēhitatanga ture;
• memorability, noho noa o whakahuatanga;
• whakaaro whakahaua me te kounga o te taonga.

"Brand" i roto i te papakupu o ngā kupu ke

Mai i tono te kupu i te reo Ingarihi, ko reira utu whakaaro nga uara taea katoa i roto i te papakupu reorua. Ka whakarato tēnei i te maramarama hope hau atu o te ariā. Ka taea te wehea Meaning o te kupu "waitohu" i roto i te papakupu o ngā kupu ke ki te putanga hou, me te tawhito. Ko te tuatahi - he waitohu waitohu. I roto i te Old hoki e taea te kitea Ingarihi he tuarua - tahunga. I roto i te maha o te papakupu kuiti-whakaaro kei te uara e whai ake nei (ratou whakawhirinaki tonu i runga i te horopaki): Brand, momo, te kounga, waitohu, rino whero-wera, tuakiri rangatōpū, te ti'araa arumoni, te tohu wheketere, hua parani. He te kōwhiringa whakawhiti e whai ake nei i te puka kupumahi: waitohu, tahu, whakairi tūtohu, kauwhau, mahue he mahara hāraunga, poke, tapanga, flagellate, tino whakataua me ētahi atu.

Taurite me te whakaritea ngā kīanga

Ka taea te tāutuhia he maha o "waitohu" o te ariā o taurite. Te tikanga o te kupu kōrero ōrite ki te waitohu, te ingoa waitohu, te māka, waitohu, te kounga, whakaaro, te tuakiri, te piha haapiiraa.

Ko te huinga pūmau e whai ake nei ki te kupu "waitohu" me ona pärönaki: waitohu, kaupapa here waitohu, waitohu image, tātai / waitohu ariā waitohu kukuwhatanga, rebranding, pārōnaki waitohu waitohu tūnga. Fakakaukau angé ki he kōwhiringa torutoru i roto i te horopaki o te whakamahi.

tauira:

uara tata o te waitohu whakaaetia ki te tango i te reira ki te rārangi o te utu tino i roto i te ahumahi rite o 2016.

Image me te mahi o te tauira rongonui Naomi Campbell taea te āhuatanga e te ariā o te waitohu.

Kei te whakaaetia te tikanga te reira i te auraa o te kupu "waitohu", wewete e te American Marketing Association. Ko te huinga o nga ariā o tohu, hoahoa, tohu, wā, ingoa, ki te rerekëtanga taonga me ngā ratonga o tetahi kaihoko i te tahi atu, ka te pūtake mō te tāutu. He hoki he maha o ngā whakamāramatanga me te kaiwhakaatu o kaituhi pai-mohiotia i roto i te mara o te hokohoko, engari kohuatia ratou iho i roto i te pito ki te paerewa, anake kakato atu tohatoha me te whakamārama i te mauri o te kupu. Ko te mea ngā, ko te e kua te waitohu hei kore noa te hua ranei whakahaere, me te hanganga hinengaro pipiri, te moni o te wheako tangata, me tona tirohanga o te hua, te ratonga rānei e.